Letter Templates

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General Seller Letter Template

Dear [First Name],

I just wanted to drop off this package because I am very familiar with this area and know of buyers currently looking to purchase homes here. Ever wonder why two identical houses sell for entirely different prices?

Why does one house sell for $188,000, while another house, identical in every way, brings in $202,000? It just doesn’t make sense.

The truth is, similar homes sell for varying prices all the time. It happens all across the country. It happens in markets large and small.

Surely, there must be a reason!

These houses do not sell for more money by accident. No magic trick helped one seller get a better deal than the other. On the contrary, higher sales prices are the direct result of careful planning. However, there are a few secret strategies employed by experienced home sellers.

If you’re willing to meet with me, I will show you how I sell houses for more money and help get homeowners like you the most coin in their pockets. 

In the process of selling, you’ll spend an incredible amount of time holding shows for potential buyers. Unfortunately, many are not interested in buying your home. The average home-showing process takes 3-4 hours. 

I can break down how to make these showings really count. That’s just one of the many things we’ll discuss. If you have any questions, feel free to give me a call at xxx-xxx-xxxx.

Best Regards, 

xxxxxxx

Not intended to solicit any properties already listed for sale with another real estate agent.

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General Buyer Letter Template

Dear [First_Name], 

[Insert a simple sentence that talks about how you met them. Or, you can say: I noticed you were looking to buy a home.]

Buying a home, whether it’s your first or fifth time, is an exciting life event — but things can get complicated if you venture into the process without a professional to handle all of the heavy lifting. 

Here are just some of the things I’d love to talk with you about if you have time:

• How the home-buying process works from beginning to end. 

• Mistakes to avoid when buying a home. 

• Negotiation tips and strategies to achieve the best price. 

• Advantages of owning a home versus renting. 

• How to find the best deal on your home loan. 

• Different home buyer programs that can help you. 

• What to expect from the home inspection process. 

If you have any questions during the process, feel free to contact me. 

If you’re looking for a good deal, I can help you. I often know about “Off Market” properties you can’t find on Zillow, Realtor.com, or any of the other major real estate websites. 

All you have to do is let me know what you’re looking for in a home. And, if I know of any “Off Market” homes that become available, I’ll let you know about them right away. 

If there is anything I can help you with, or if you simply have questions, please feel free to reach out to me anytime. I look forward to hearing from you.

Sincerely,

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with another real estate agent.

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FSBO Letter Template

Dear [First_Name], 

I saw you were selling your home without an agent, so I wanted to reach out to you to make sure you’re not underpricing your home.

I’ve seen people lose tens of thousands of dollars on their sales from this simple mistake. 

The best way to avoid this is with a Comparable Market Analysis that shows you what your home is worth. If you’d like a complimentary Market Analysis, let me know. I’d be happy to put that together and send it to you. 

If you have any questions during the home-selling process, please do not hesitate to contact me. 

I can give you several simple and easy strategies that will help you sell your home for more money. I’ve used these strategies myself, and they work! 

I’m offering all of this to you with no obligation. If you ever consider hiring a professional to help you, please let me know. I’d be happy to assist you. 

Best Regards,

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with another real estate agent.

Click on the template image for a preview and access to the customizable Canva Template.

*You must be SIGNED INTO your free Canva.com account to use the provided templates. 

Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.

New Expired Letter Template

Dear [First_Name], 

I saw you had your home on the market, and it didn’t sell. It may have been because buyers weren’t willing to pay the price you wanted. 

But just because a home didn’t sell in the past, doesn’t mean it can’t be sold. I’ve seen many homes fail to sell with one agent, only to quickly sell with another agent who took a different approach and reached the right buyers willing to pay more money.

Would you consider selling your home if you could get the right price? If you answered “Yes,” consider giving me a call. I may be able to sell your home for the same price you had it on the market before. Here’s why. 

Contrary to what most people believe, price isn’t always the reason a home doesn't sell. So why do so many people think that the only reason a home doesn't sell is because it’s "overpriced?" It's just the accepted wisdom in the marketplace. 

I am very familiar with your area and frankly surprised your home hasn’t sold. But I believe I know why your home didn't sell, and I think you’ll agree with me — you just haven’t found the right buyer yet.  

I believe your home deserves a second chance and needs to be at the top of all the home search websites to reach the new batch of buyers currently looking in your neighborhood. This is how you’ll find the right buyer willing to pay the price you want. 

Contact me, and I’ll show you my specific plan to sell your home quickly for more money.

Best Regards,

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with another real estate agent.

Click on the template image for a preview and access to the customizable Canva Template.

*You must be SIGNED INTO your free Canva.com account to use the provided templates. 

Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.

Old Expired Letter Template

Dear [First Name], 

I saw you had your home on the market a while ago and it didn’t sell. It may have been because buyers weren’t willing to pay the price you wanted. 

But just because a home didn’t sell in the past, doesn’t mean it can’t be sold. I’ve seen many homes fail to sell with one agent, only to quickly sell with another. 

Would you consider selling your home if you could get the right price? If you answered “Yes,” consider giving me a call. I may be able to sell your home for the same listing price you had before. Here’s why:

Contrary to popular belief, price isn’t always the reason a home doesn’t sell. So why do so many people think “overpricing” is the only factor? It's just accepted real estate wisdom. 

I have a plan I will implement to get more buyers interested in your home. If you’d like more info on my specific strategies, check out my book. 

Your home deserves a second chance. Contact me, and I’ll show you exactly what I can do to help you get it sold quickly for top dollar. 

Best Regards,

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with another real estate agent.

Click on the template image for a preview and access to the customizable Canva Template.

*You must be SIGNED INTO your free Canva.com account to use the provided templates. 

Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.

Inherited Letter Template

Dear [First_Name],

I noticed you were the Personal Representative for the estate of [Deceased_Name] and wanted to offer my help in case you need anything.  

I’m sorry for your loss and am reaching out to offer my assistance on their property at [Property_Address]. 

Unfortunately, many people who inherit a home sell it for less than it is worth. Oftentimes, they sell the home to a real estate investor who flips it for a quick profit. I don’t want to see that happen to you. 

I am a real estate agent that specializes in selling Inherited Homes for top dollar. 

Here are some of the different ways I can help you: 

• If you want to find out exactly what the home is worth in today’s market, then I can put together a FREE Comparable Market Analysis for the property that will help you see exactly what it’s worth in today’s market. 

• If you need someone to check on the house, I can help. I can drive by and let you know how things look.

• If you need help finding people to help maintain or fix up the property, I know lots of great people and can recommend several good ones to you. 

• If you need help selling the home for top dollar, I can help. I’m including a copy of my book that talks about different strategies I use to help people get top dollar for their home. 

• If you need help selling the home fast, I can help. I can help you get it sold fast – without giving it away at a discount. 

If there is anything I can help you with or if you simply have questions, please feel free to reach out to me anytime. I look forward to hearing from you.

Best Regards,

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with another real estate agent.

Click on the template image for a preview and access to the customizable Canva Template.

*You must be SIGNED INTO your free Canva.com account to use the provided templates. 

Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.

Vacant Letter Template

Dear [First Name], 

I know this may seem kind of weird. I’m mailing you a book out of the blue. 

I saw your property in [City Name], and it looked like no one was living there. 

I can provide you a lot of great information on how to sell your home for the most money possible. We can talk about each step you need to take to sell your home and thoroughly review all the best ways to market it.

You may not know this, but it’s much easier to sell a vacant house than an occupied one. Trying to sell a home while a tenant is living there complicates the process for everyone involved — I’ll explain why later on. 

Let me know if you have any questions, and if you’re interested in selling your home, I’d be happy to assist you. 

Best Regards,

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with another real estate agent.

Click on the template image for a preview and access to the customizable Canva Template.

*You must be SIGNED INTO your free Canva.com account to use the provided templates. 

Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.

Past Client Letter Template

Dear [First Name],

I hope this letter finds you and your family well. I enjoyed working with you and feel like I’ve made a new friend. I am lucky to have clients like you in my business and appreciate building new relationships that go on for many decades to come. 

As I grow in my industry, I have learned many things, and I don’t get to share them as often as I’d like on a day-to-day basis. 

I would love to share the knowledge I’ve accumulated with anyone you know who is considering buying or selling a home. My greatest joy is helping people achieve success in their real estate endeavors. 

I appreciate your patronage and support and hope to talk to you soon. If you have any questions or have anything I can help you with, please don’t hesitate to reach out to me. 

Best Regards,

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with another real estate agent.

Click on the template image for a preview and access to the customizable Canva Template.

*You must be SIGNED INTO your free Canva.com account to use the provided templates. 

Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.

Delinquent Tax Letter Template

Dear [First Name],

I noticed your property tax situation for the property you own at [Property Address]. You may not know who I am, so allow me to introduce myself. My name is [Your Name], and I am a local Realtor who specializes in helping property owners like yourself. 

I’m writing because I have some solutions to help you move past this hurdle. You may not even know these solutions exist. I have helped many property owners under similar circumstances and would love to do the same for you. 

Property tax issues can get a little complicated, and frankly can cause a great deal of stress. But when you have someone on your side who knows what to do, you can conquer any hardships you may be having. 

If there is anything I can help you with, or if you just simply have questions, please feel free to reach out to me anytime. I look forward to hearing from you.

Sincerely,

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with another real estate agent.

Click on the template image for a preview and access to the customizable Canva Template.

*You must be SIGNED INTO your free Canva.com account to use the provided templates. 

Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.

Attorney Letter Template

Dear [First_Name], 

I noticed you help a lot of people with their [Insert Legal Specialty], so I decided to send you some materials your clients might find helpful. 

Now, I’m sure you have agents asking for business all the time. And it probably gets old. So, I won’t do that. Instead, I’ll tell you how I can make your job easier and more enjoyable. 

Here’s why you should consider referring your clients to me:

• I’ll always be easy to work with. I understand that you’re only going to recommend your clients work with a Realtor IF that Realtor is easy to work with. I won’t talk badly about you or “throw you under the bus” if there are any issues. 

• I’ll respect you and look out for your best interests during every transaction. 

• I’ll be understanding if there is a delay or other issue that’s causing strain. Some agents might get mad and cause problems if there is a legal delay that is outside of your control. I won’t do that. 

So if you want your clients to work with an agent who will look out for you and them, let me know. I’d be happy to meet with you sometime for lunch so you can make sure you’d be comfortable working with me. 

Sincerely,

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with another real estate agent.

Click on the template image for a preview and access to the customizable Canva Template.

*You must be SIGNED INTO your free Canva.com account to use the provided templates. 

Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.

Senior Leads Letter Template

Dear Friend, 

Once your kids move out of the house, you might find yourself with an overabundance of unused space. 

While leaving the house you’ve called home for so long might not be easy, it just might be the right decision — both financially and practically — for your future. Whether you choose to move to a smaller single-family home or to a senior living community, the opportunities (and cost savings) are endless. 

I wanted to drop off a copy of my book, Discover a Big Life in a Smaller Home, because I am very familiar with this area and know of buyers currently looking to purchase homes here. 

In my book, you’ll learn: 

• The benefits of downsizing.
• How to picture your future in a new home.
• How to sell your home for the most money possible.
• Different housing options for your changing needs.
• How to protect yourself from potential real estate scams.
• And much more.

I am giving you a copy of this book absolutely free. Why am I giving it away for free? Because I know the strategies revealed in my book have the potential to put more money in your pocket as you move into this next stage of life.

If you have any questions about the book or how I can help you through this process, feel free to give me a call at xxx-xxx-xxxx.

Best Regards, 

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with another real estate agent.

Click on the template image for a preview and access to the customizable Canva Template.

*You must be SIGNED INTO your free Canva.com account to use the provided templates. 

Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.

Rental Letter Template

Dear [First Name], 

I know this may seem kind of weird. I’m just mailing you a letter out of the blue. 

But I saw your rental property in [City Name] when I was in your area. 

So I decided to send this over to let you know I specialize in working with people like you, who own rental properties.

I can share a lot of great information on how to sell your property for the most money possible. I’ll detail each step you need to take to sell your home, and I’ll thoroughly explain all the best ways to market it.

If you’re looking to sell your property or just have questions about its value, I would be happy to come out and take a look at it. There are lots of buyers currently searching for properties in your area, so now may be the best time to sell. 

Let me know if you have any questions. Feel free to reach out to me anytime.

Best Regards,

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with another real estate agent.

Click on the template image for a preview and access to the customizable Canva Template.

*You must be SIGNED INTO your free Canva.com account to use the provided templates. 

Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.

Mortgage Officer - For Buyers Letter Template

Dear [First Name], 

One of the most intimidating parts of the home purchase process is finding and securing the right loan. 

And because your home purchase is likely the biggest financial transaction you’ll make in your life, choosing a lender isn’t a decision that should be taken lightly. 

The right lender will consider your specific needs and guide you through the entire lending process, reducing your stress and ensuring you can secure the home of your dreams.

I wanted to send you a copy of my book, Home Loans Made Simple, so you can learn insider tips about the mortgage-lending process and get the best rate possible on your home loan. 

Inside, you’ll find: 

• What to look out for and what to avoid in a lender.
• A breakdown of the loan process from start to finish.   
• A glossary of mortgage terms that you can reference as you go through the process.

I am giving you a copy of this book absolutely free. Why am I giving it away for free? Because I know the strategies revealed in my book can simplify the lending process and help you have a more stress-free real estate transaction.

If you have any questions about the book or how I can help you navigate your home purchase, feel free to give me a call at xxx-xxx-xxxx.

Best Regards,                               

Your Name
Your Company Name
Phone: (333) 555-1212
Email: Name@Email.com

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Endorsed Provider Invitation Letter Template

Dear CONTRACTOR, 

My name is AGENT, and I’m a real estate agent with BROKERAGE in CITY. 

I am currently accepting applications for endorsed providers in my real estate book, TITLE OF BOOK, which I’ve included a mock-up of here for you to peruse. 

This book will be given to potentially hundreds of local customers to guide them through the process of buying or selling their homes. 

These leads are highly likely to need your services and will reference the recommendations inside my book to choose which local professionals to work with. 

If you are ultimately chosen as an endorsed provider, I ask that you pay a small fee of X to help cover the cost of printing the book and sending it to local customers. 

I can assure you, your small investment will be money well spent. 

When I give clients my book, they instantly see me as an expert. They respect my opinions and follow my advice. At the end of my book, I plan to offer my highest recommendation of the local professionals I choose to endorse.

If you are chosen, I will provide a description of the services you offer, in addition to your contact information. 

This is different than a paid advertisement in a newspaper or brochure. Instead of telling people they should hire you, I’m going to personally recommend they hire you. 

A local paper may charge $12 per inch for an ad, so a 4-inch by 10-inch ad would cost $480. Major national papers may charge $10,000 or more for the same ad.

And do you know what’s likely to happen to that newspaper? It’s going to be thrown away or recycled, along with your ad that may never have been seen by the people you were hoping to reach. 

But if your information appears in a book — not as an ad, but as a professional recommendation — it has staying power. Books have a high perceived value. They don’t get thrown away, and they even get passed around from person to person. Imagine the exposure your business could see over the life of this book. 

If you’d like to talk more about this amazing opportunity to expose your business to hundreds, or even thousands, of promising local customers, give me a call. 

AGENT

BROKERAGE

EMAIL

PHONE

Expireds:

FSBOs: