Vacant Home Owner Templates and Scripts
Below you'll find every template you need to reach out to Vacant Home Sellers, including cover letters, call scripts, text messages, emails, and ad templates, all ready to customize and use.
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The Instant Trust Package is designed to help create the best possible first impression when reaching out to a new lead.
This package should be mailed to or dropped off to the seller with your book prior to making the first phone call. Sending this package ensures all future phone calls are no longer cold-calls but rather warm-calls
The cover letter introduces you and explains why you’re sending the book. Linked below are five variations of our Vacant Sellers cover letter.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
Use this chart to compare what you do to market a home versus what kind of service the average agent typically provides.
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Watch the video below for customization tips.
Customization Checklist:
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Use this guide to share the importance of marketing and how you will help your clients listings stand out.
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Watch the video below for customization tips.
Customization Checklist:
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Add testimonials and references from customers and colleagues to this document.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
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This will prove that you are going to advertise the home better than other agents.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
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Below you will find 5 image templates and 2 ad text variations.
To customize, simply add your headshot and seller book image to the graphic template. Review the text copy and update the highlighted sections with your information.
Note: You can use these templates as organic posts as well. Simply use the Primary Text copy as your post caption.
Image Templates
(Click the thumbnail to access the Canva Template)
Ad Caption Templates
Headline (Pick One):
- FREE BOOK: [Book Title]
Get My Home Selling Book For Free- Free Home Selling Book Reveals Secret To Getting Top Dollar Fast
The 5 Secrets To Getting Top Dollar Fast
Description:
Free Book reveals 5 secrets to selling [Insert City Name] area homes for top dollar fast.
Primary Text:
Attention Homeowners with a Vacant Home!
Do you ever get tired of having to make constant repairs and maintenance on your home?
Then it may be time to sell. The market is strong and homes are still selling despite all the talk about interest rates.
I want to make sure that [Insert City Name] Home Sellers get the most money possible from their sale.
So, I published a book that reveals how to sell a Vacant Home for top dollar fast. Inside, you’ll discover everything you need to know about how to sell a vacant home for top dollar, and get it sold fast.
Would you like a free copy so you can get the most money possible on your home sale?
Then click the link below now to claim your free copy:
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Headline (Pick One):
- FREE BOOK: [Book Title]
- Get My Home Selling Book For Free
- Free Home Selling Book Reveals Secret To Getting Top Dollar Fast
- The 5 Secrets To Getting Top Dollar Fast
Description:
Free Book reveals 5 secrets to selling [Insert City Name] area homes for top dollar fast.
Primary Text:
Warning! [Insert City Name] Area Homeowners with a vacant home.
Don't sell your house for less than it's worth.
Unscrupulous people may send you unsolicited offers promising to buy your home for cash.
The problem is that their offers are usually much lower than the fair market value of your home… which could result in you losing tens of thousands of dollars on your sale.
I want to make sure all [Insert City Name] Area Home Sellers get a fair price for their home!
So I published a book that reveals everything you need to know about selling a Vacant Home. Inside, you’ll discover different things you need to consider, and what you can do to make sure you get top dollar on your sale.
Would you like a free copy? Then click the link below now to claim it now:
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Click on the template image for a preview and access to the customizable Canva Template.
*You must be SIGNED INTO your free Canva.com account to use the provided templates.
Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.
Vacant Letter Template
Dear [First Name],
I know this may seem kind of weird. I’m mailing you a book out of the blue.
I saw your property in [City Name], and it looked like no one was living there.
I can provide you a lot of great information on how to sell your home for the most money possible. We can talk about each step you need to take to sell your home and thoroughly review all the best ways to market it.
You may not know this, but it’s much easier to sell a vacant house than an occupied one. Trying to sell a home while a tenant is living there complicates the process for everyone involved — I’ll explain why later on.
Let me know if you have any questions, and if you’re interested in selling your home, I’d be happy to assist you.
Best Regards,
Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com
Not intended to solicit any properties already listed for sale with another real estate agent.
Step 1: Make sure you are talking to the owner.
Call and ask for the owner by their first name only:
"Hi, is this _____?"
Step 2: Ask if they have a minute.
“I have a quick question for you. Do you have a minute?”
If they say “Yes,” continue.
If they say “No,” tell them you will call back later and hang up.
Step 3: Determine if they are interested in selling.
“My name is ____. I’m a Realtor here in City Name. Do you own the property in City Name on [Street Name]? [Wait for them to say “Yes.]
I was wondering if you were interested in selling your home with the HOT Market we have right now?”
- If they say “Yes,” say: “I can stop by sometime, take a look at the home, and tell you what I might be able to do to help you sell it. What’s a good time for you?” (Schedule the appointment and move to step 4.)
- If they say “No,” say: “If I ever had a buyer that was interested in YOUR property, would you consider selling it to them?” (Try and determine if you should follow up in the future.)
Step 4: Get more information to help you prepare for the appointment. Ask the following questions and note the answers.
- “If you were to sell, how soon would you want to sell the property?”
- “What is the reason you are considering selling this property?”
- “Do you have any idea what kind of price you want for the property?”
Option 1:
Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I recently sent you some information about your property at PROPERTY ADDRESS — I noticed it's been sitting vacant for a while now.
I work with vacant home sellers regularly, and I can help you avoid the ongoing upkeep and carrying costs by getting it sold quickly to the right buyer.
My number is XXX-XXX-XXXX. I look forward to hearing from you!
Option 2:
Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I have a buyer who's specifically looking for a home they can move into right away, and a vacant property like yours is exactly what they want.
I'd love to schedule a time to come take a look for them — since no one's living there, it's easy to get in and out quickly.
My number is XXX-XXX-XXXX. I look forward to hearing from you!
First Message Options:
- Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I recently sent you some information about your vacant property, and I was just wondering if you had a chance to look it over?
- Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I have a buyer looking for a move-in ready home, and your vacant property could be a great fit. Can you let me know a good time to come by?
Follow-Up Message Options:
- I've seen vacant homes sit for months and quietly cost owners thousands in taxes, insurance, and upkeep the whole time. I'd love to show you how we can get yours sold quickly instead. When are you available?
- What if I told you we could get your home sold and stop those monthly carrying costs sooner than you think? Just let me know a time that works, and I'll come by and walk you through the plan.
- I've put together a plan to get your vacant property sold for top dollar, with an easy showing process since there's no one living there to work around. Just let me know a time that works for you.
- I'm very familiar with your area, and since your home's already vacant and easy to show, I know I can get the right buyers in the door fast. I'd love to show you how. Just let me know a time that works.
Template Directions: Send one of the templates below to homeowners with vacant homes. Simply fill in your own information in the email signature and put the person’s name where it says HOMEOWNER.
Subject Lines:
Are you looking to sell your vacant home?
It’s a shame your home is sitting empty…
Have you been told your home was “overpriced?”
What would it take to sell your home?
I know exactly how to sell your home
Still thinking of selling your home?
Body Text:
HOMEOWNER,
I have helped dozens of homeowners sell their vacant homes — and for more money than they initially thought.
Just because a home didn’t sell in the past, doesn’t mean it can’t be sold. I’ve seen many homes fail to sell with one agent, only to quickly sell with another agent who took a different approach.
Would you consider selling your home if you could get the right price? If you answered “Yes,” I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the same price — or even more — than you had it listed before.
I’m very familiar with your area and know I can sell your house just by getting the right buyers in the door.
Will you take a leap of faith with me?
Your Name
Your Real Estate Company
Phone: (XXX) XXX-XXXX
Email: Name@Email.com