Divorce Sellers Templates and Scripts
Below you'll find every template you need to reach out to Divorce Leads or Attorneys, including cover letters, call scripts, text messages, emails, and ad templates, all ready to customize and use.
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The Instant Trust Package is designed to help create the best possible first impression when reaching out to a new lead.
This package should be mailed to or dropped off to the seller with your book prior to making the first phone call. Sending this package ensures all future phone calls are no longer cold-calls but rather warm-calls
The cover letter introduces you and explains why you’re sending the book. Linked below are five variations of our Divorcing Homeowners cover letter. If you are sending your package to a Divorce Attorney, be sure to use the Attorney cover letter that can be found below in the LETTERS section.
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Watch the video below for customization tips.
Customization Checklist:
Use this chart to compare what you do to market a home versus what kind of service the average agent typically provides.
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Watch the video below for customization tips.
Customization Checklist:
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Use this guide to share the importance of marketing and how you will help your clients listings stand out.
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Customization Checklist:
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Add testimonials and references from customers and colleagues to this document.
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Customization Checklist:
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This will prove that you are going to advertise the home better than other agents.
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Watch the video below for customization tips.
Customization Checklist:
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Below you will find 5 image templates and 2 ad text variations.
To customize, simply add your headshot and seller book image to the graphic template. Review the text copy and update the highlighted sections with your information.
Note: You can use these templates as organic posts as well. Simply use the Primary Text copy as your post caption.
Image Templates
(Click the thumbnail to access the Canva Template)
Ad Caption Templates
Headline (Pick One):
- FREE BOOK: [Book Title]
- Get My Divorce Home Selling Book
- Free Divorce Home Selling Book
Description:
Free Book reveals everything you need to know about selling a home in a divorce.
Primary Text:
Calling all [Insert City Name] Area Homeowners who are getting divorced and thinking about selling their home.
If you’re getting divorced, then you need to get a copy of my book [Insert Book Title Here], that reveals everything you need to know about selling a home in a divorce.
I’m giving free copies to divorcing home sellers, so they can educate themselves on the entire process from beginning to end.
So, click the link below to claim your free copy:
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Headline (Pick One):
- FREE BOOK: [Book Title]
- Get My Divorce Home Selling Book
- Free Divorce Home Selling Book
Description:
Free Book reveals the secrets to selling your home
Primary Text:
Attention [Insert City Name] Area Divorcing Homeowners! If you’re thinking about selling your home, then I have a Free Gift for you!
I published a book, [Insert Book Title Here], with all the information you need to know about selling your home in a divorce.
Inside, you’ll discover your different options in a divorce, the best way to sell a house, and other information that will help you navigate the situation.
So, click the link below to claim your FREE copy now.
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Send this letter to divorcing homeowners.
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Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.
Divorcing Homeowner Letter Template
Dear Friend,
I'm sorry to hear about your divorce and the hardship you may be going through right now. I know it's not easy and can be stressful for all parties involved.
I wanted to reach out and introduce myself. I'm a local Realtor who specializes in selling homes for top dollar, and I've included a copy of my book that walks through the strategies I use to do that.
I've seen divorcing homeowners lose money simply because the sale gets rushed, mishandled, or caught in the middle of disagreements between both parties. I don't want to see that happen to you.
I focus on top-notch marketing to attract the most buyers possible, and I treat all parties involved fairly and professionally so the sale moves forward with as little conflict as possible.
If you'd like to know what your home is worth, let me know. I can put together a FREE Comparable Market Analysis and send it to you, with no obligation. It can help you decide what's best — whether that's selling now or exploring your other options.
If you have any questions during this process, please don't hesitate to reach out. I'm offering all of this with no obligation, and if you ever do consider hiring a professional to help, I'd be glad to assist.
Best Regards,
Your Name
Your Real Estate Company
Phone: (XXX)XXX-XXXX
Email: Name@Email.com
Not intended to solicit any properties already listed for sale with another real estate agent.
Click on the template image for a preview and access to the customizable Canva Template.
*You must be SIGNED INTO your free Canva.com account to use the provided templates.
Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.
Attorney Letter Template
Dear [First_Name],
I noticed you help a lot of people with their [Insert Legal Specialty], so I decided to send you some materials your clients might find helpful.
Now, I’m sure you have agents asking for business all the time. And it probably gets old. So, I won’t do that. Instead, I’ll tell you how I can make your job easier and more enjoyable.
Here’s why you should consider referring your clients to me:
I’ll always be easy to work with. I understand that you’re only going to recommend your clients work with a Realtor IF that Realtor is easy to work with. I won’t talk badly about you or “throw you under the bus” if there are any issues.
I’ll respect you and look out for your best interests during every transaction.
I’ll be understanding if there is a delay or other issue that’s causing strain. Some agents might get mad and cause problems if there is a legal delay that is outside of your control. I won’t do that.
So if you want your clients to work with an agent who will look out for you and them, let me know. I’d be happy to meet with you sometime for lunch so you can make sure you’d be comfortable working with me.
Best Regards,
Your Name
Your Real Estate Company
Phone: (XXX)XXX-XXXX
Email: Name@Email.com
Not intended to solicit any properties already listed for sale with another real estate agent.
Step 1: Make sure you’re talking to the right person.
Call and ask for the owner by their first name only:
"Hi, is this _____?"
Step 2: Introduce yourself and your services.
“Hey ______, My name is ______. I’m a Realtor here in _city name______.
“I specialize in helping property owners going through divorce. Are you interested in looking at your options for selling the home?”
Listen and assure them you can help them look at every option. Don’t argue your points now. Once they trust you, you can steer them in the right direction. You can’t build relationships without trust.
Step 3: Set up an appointment.
“What’s a good time I could stop by to look at the home and see how I can help you?” (Schedule the appointment!)
If they say they are not interested.
"What if I just let you know how much you can get for the home?"
- If they are agreeable:
“OK, great. When do you have 10 minutes so I can come look at the home and give you a market estimate?” (Schedule the appointment!)
- If they say they are still not interested.
“No problem. If you have any other questions, feel free to reach out to me anytime.”
"Hi, is this [First Name]?
Hey [Attorney]! This is [Your Name]. I’m a Realtor and I mailed you my book the other day about How to sell your home if you’re going through a divorce. Did you receive my book in the mail?"
If they say “Yes.”
"Awesome, I specialize in helping divorcing homeowners get their home sold, and I would love to see if you would be available for a 10-minute zoom call where I could show you how I can help your divorcing clients get their homes sold quickly and for the most money possible.
My goal is to make their lives easier, and therefore make your life easier too.
Would you be available for a zoom call right now or would another time this week work better for you?"
If they “Right now”
Then get their email address and email them a link to your zoom room.
If they say “Later”
Then schedule a time to meet with them.
If they say “No”
"No problem, well if you ever need help getting a client's home sold then go ahead and give the book I mailed you a read. It’s full of great tips on how to get your home sold fast and for the most money possible."
Option 1:
Hi HOMEOWNER. It's AGENT NAME from BROKERAGE. I recently sent you some information — along with a copy of my book — about selling your home during this process, and I wanted to see if you'd had a chance to look through it.
I work with a lot of homeowners going through a divorce, and I focus on keeping things fair and low-conflict for everyone involved while still getting top dollar for the home.
My number is XXX-XXX-XXXX. I look forward to hearing from you.
Option 2:
Hi HOMEOWNER. It's AGENT NAME from BROKERAGE. I wanted to reach out and see if you'd had a chance to think about your options for the home.
If it would help, I can put together a free Comparable Market Analysis so you and the other party have clear, neutral numbers to work from — no obligation either way.
My number is XXX-XXX-XXXX. I look forward to hearing from you.
Option 1:
Hi, this is AGENT NAME from BROKERAGE. I work with a lot of clients going through divorce on the real estate side of things — helping them sell fairly, avoid conflict between parties, and get a clear picture of the home's value early in the process.
I'd love to be a resource for your clients whenever a home sale comes up in one of your cases. My number is XXX-XXX-XXXX — happy to send over some information or grab a quick call whenever works for you.
Option 2:
Hi, this is AGENT NAME from BROKERAGE. I specialize in helping divorcing homeowners sell their homes smoothly, and I put together free Comparable Market Analyses that a lot of attorneys find useful for their clients during settlement discussions.
If that's ever helpful for a case you're working on, I'd love to connect. My number is XXX-XXX-XXXX — I look forward to hearing from you.
Template Directions: Send one of the templates below to homeowners going through a divorce. Simply fill in your own information in the email signature, and put the person’s name where it says HOMEOWNER.
Subject Lines:
I know you’re going through a hard time…
Let me help you through this tough time
Don’t know where to turn?
Selling your home doesn’t need to be stressful
Body Text:
HOMEOWNER,
I have helped many divorcing homeowners navigate the sale of their previous homes.
Approaching a home sale after divorce can be stressful — and cause a lot of unnecessary headaches. I’m fully equipped to help you through this process as seamlessly and successfully as possible.
Would you consider selling your home if you could get the right price? If you answered “Yes,” I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the greatest amount of money in the least amount of time.
I’m very familiar with your area and know I can sell your house just by getting the right buyers in the door.
Will you take a leap of faith with me?
Your Name
Your Real Estate Company
Phone: (XXX)XXX-XXXX
Email: Name@Email.com
Important Notes:
- We recommend including your address to be compliant with the CAN-Spam Law. It is your job to research all laws in your area to make sure you are in compliance. We are not lawyers, and this is not legal advice.
- If anyone asks to be removed from future emails, then, by all means, remove them!
Attorney Email #1 - Introductory
Subject Line:
Clients selling their home?
Body Text:
[First Name],
Do you ever have any clients selling their homes? If so, consider referring them to me.
I can help with a Market Analysis and will always be easy to work with and responsive during the transaction.
When you have a client selling their home, you can offer them a copy of my home-selling book that shows how to sell a home for top dollar.
They can read a digital copy on my website: [Insert Landing Page Link]
Sincerely,
Your Name
Your Company
Your company’s physical address
P.S. If you don’t want me to contact you again, let me know.
Attorney Email #1 - Introductory
Subject Line:
Clients selling their home?
Body Text:
[First Name],
Do you ever have any clients selling their homes? If so, consider referring them to me.
I can help with a Market Analysis and will always be easy to work with and responsive during the transaction.
When you have a client selling their home, you can offer them a copy of my home-selling book that shows how to sell a home for top dollar.
They can read a digital copy on my website: [Insert Landing Page Link]
Sincerely,
Your Name
Your Company
Your company’s physical address
P.S. If you don’t want me to contact you again, let me know.
Attorney Email #3 - I specialize in working with attorneys
Subject Line:
Did you get my email
Body Text:
[First Name],
I have decided to specialize in working with attorneys when their clients need to sell their homes.
I know that if am able to help you reach your goals, then you’ll want to recommend me to other attorneys you may know.
Please let me know if there is anything I can do you help.
Sincerely,
Your Name
Your Company
Your company’s physical address
P.S. If you don’t want me to contact you again, let me know.
Attorney Email #4 - I want to help you!
Subject Line:
I want to help you!
Body Text:
[First Name],
Working as an attorney is often a thankless job.
Clients expect you to work miracles and get angry when something outside of your control goes wrong.
Fortunately, I’m here to make your life easier.
Here are a few ways I can help you:
- Free Market Analysis. If you need a market analysis on any client’s home, just let me know and I’ll send it to you.
- A Confidential, Anonymous Market Analysis (for your own eyes only). I can provide you with that information without contacting your client or viewing the home.
- An Easy-Going, Cooperative Experience. I’m looking to build long-term relationships with attorneys like you, so it’s my goal to be easy to work with. I want you to feel comfortable referring your clients to me.
The next time one of your clients is thinking about selling their home, you can offer them a copy of my home-selling book that shows how to sell a home for top dollar.
They can read a digital copy on my website: [Insert Landing Page Link]
Remember, I’m here to help you!
Sincerely,
Your Name
Your Company
Your company’s physical address
P.S. If you don’t want me to contact you again, let me know.
