Step #3: How To Get The Listing
Your listing presentation is crucial! It takes a lot of time, energy, and effort to secure a listing appointment. So, it pays off big to make sure your presentation is solid, so you win the listing!
This listing presentation based on hundreds of different listing presentations. We’ve tested out lots of different presentations and strategies. And this one worked the best. We’ve tested it on dozens of different presentations and made little tweaks to perfect it.
Follow the steps below to learn how to customize and deliver the Easy-Close Listing Presentation!
Using a Free Canva.com account, you can quickly and easily customize our 46-page Easy Close Listing Presentation to fit your needs.
Linked below are six templates in total. You will see one fully customizable template that will allow you to add your brand colors and five templates with locked background colors. Be sure to check out the video tutorials below for Canva editing tips and a full roll-play of the presentation.
Before you start modifying your presentation, we recommend that you go through the entire presentation to familiarize yourself with it.
Sample Listing Presentation. In this Video, Charles walks you through the presentation as though you were a seller. Other members have found it helpful.
The Easy-Close Listing Presentation template has been designed to require minimal modifications. Simply add your headshot and logo to the first slide. Beyond that, the only other required modification comes on slides 44 and 45. Replace the placeholder testimonials with your own and you are all set.
With that being said, the templates are completely customizable, so you can add your own listing photos and case studies throughout.
Check on the video below for a quick editing tutorial.
Open your presentation on your computer, start at the beginning and do a practice presentation as if you are meeting with a seller.
Imagine that you are sitting at the kitchen table in a seller's home and you are going to go through the whole presentation with them now.
Go through each slide one-by-one and explain the slides. Speak out-loud as if you were talking to a real person. If you get stuck on a spot, then go back to the training video and watch it again to learn how to present that slide. Then go to the previous slide (one before the slide you got stuck on) and start again.
Keep doing this until you get through the entire presentation.
Once you’ve gotten all the way through the presentation, go back to the beginning and start all over again.
However, this time you will record your screen with a screen capture software such as Loom or Snagit.
The reason you want to make a video is so that you can watch it back the next time you are about to go on appointment and it will help you refresh your memory quickly so that you can present it effectively.
Bonus tip:
From Canva editor, you can record yourself delivering the presentation.
Practice makes perfect, and in order for you to have the best chance of getting the listing, you need to practice your presentation either the day before or the morning of the listing appointment.
- Watch back the video you created going through your listing presentation to refresh your memory.
- Do a practice run. Go through all the slides from start to finish and practice what you’ll say on each slide outloud.
- From here, it is time to use the presentation on a real listing appointment.
The first time you use the presentation you might make some mistakes and stumble a bit.
Don’t worry about that, it’s NATURAL. Don’t beat yourself up. Understand that this is just growing pains and you’re going to get better each time.
The more you use this presentation, the more you practice it, the more comfortable you will be, and the more effective you will become at closing people with it.
We’ve used this on more than 100 listing appointments and it’s gotten us many listings, so don’t give up on this if you don’t get a listing the first time.
Keep practicing, improving, and presenting until you become the Listing Appointment King or Queen in your office!
Objections are an inevitable part of a listing appointment, so we have resources to help you address some of the most common listing objections.
Review the How to Overcome Common Listing Objections and Win the Listing training. This will give you some simple responses to overcome most common listing objections.
Print out the Scripts for Overcoming Objections and keep them in your car.
Review The Additional Steps
