Get Listings Coaching: Week #2

The best and most reliable lead sources are the following:

Scroll down to the bottom of this page to the 'Best Lead Niches' section for step by step training on how to find leads in these niches.

1. Download the Book Mailing Address Sheet Template and compile your lead data within it.
   
   
2. Set a goal for how many books you want to mail out. I recommend mailing at least 20 books out at a time.
   
   
3. Scroll down to the ‘Best Lead Niches’ section below and follow the step-by-step instructions to gather leads from each niche.
   
   
4. Use Intelius.com to look up each lead so that you can collect all the information for each lead. 
   • Name
   • Mailing address
   • Phone number
   • Email
     
     
5. Choose which book to send each lead. For Divorce Attorney leads you should mail your Divorce Book. For all other lead niches you should mail your Biz Card Book or Generic Seller Book.
   
   
6. Compile all the lead data in your spreadsheet until you have the desired number of leads you want to mail your book to.

Note: You should be able to get enough leads from each of these niches, but if you still need more, then check out the Complete guide to finding listing leads online course to find even more leads.

1. Download the General Seller Cover Letter here.

2. Download the Attorney Cover Letter here.

3. Customize your cover letter with your information on it.

4. Print out as many cover letters as you need.

1. Stuff your books and cover letters into your yellow envelopes.
   
   
2. Use a black sharpie to write the letter D on all the envelopes that are going to divorce attorneys.
   Don’t worry we’ll cover it later with the label

If you haven’t ordered your mail supplies yet, then do that now, or go to your local office supply store and pick these up.

1. Order yellow padded envelopes to ship your books.

2. Order clear adhesive labels to stick your labels to your envelopes.

1. Open your spreadsheet with your list of lead addresses, download the spreadsheet to your computer.

2. Create a free account at PirateShip.com.

3. Once logged in, click ‘Upload a Spreadsheet.’

4. Select the spreadsheet file with your lead addresses.

5. Map your spreadsheet columns with the Pirate Ship Fields and click ‘Confirm Mapping’. Do not map the ‘Book to send, phone or email fields.’

6. Fill in your package dimensions

1. Length = 10 inches

2. Width = 6 inches
   

3. Height = 0.5 inches

4. Weight = 5 ounces - This is the weight of 1 yellow envelope, 1 book and 1 cover letter.
   

7. Check the ‘Save Package’ button to make this step faster next month.

8. Click ‘Get Rates.’

9. Choose the mail service you like best, I recommend USPS First Class as it’s the cheapest.

10. Buy your labels.

11. Print your labels.

12. Stick your labels to your envelopes, make sure you put the divorce attorney addresses on the divorce packages.

13. Drop your packages in the mail!

1. Make a commitment to yourself to gather new leads to mail your book to every month. 

2. I recommend the 1st or 2nd Tuesday of every month.

3. Schedule a 4-hour recurring monthly appointment with yourself to do this step.

1. Week #3: How to follow up with your leads so you can get the appointment
   
   
2. Open the registration page.
   
   
3. Register your spot.
   
   
4. Save it to your calendar so you don’t forget!

1. Create an account at Intelius.com

2. Search your leads by name

3. Search your leads by phone number

4. Search your leads by address

5. Find their contact information

6. Save it your spreadsheet.