How To Get Listings From Facebook

Facebook Marketing is a great way to get more leads and listings. In this training, I’ll show you how to publish your ads, create custom audiences, and track your results.

Step 1: Set Up Your Facebook Page

If you already have a Facebook page for your business, you can skip to Step 2. If not, complete the steps below.

  1. 1
    Login into Facebook. Then, open the Create a Page builder.
  2. 2
    Enter your page name. Most people name it “John Doe Realtor” or something like that. That’s what I recommend. Other people name it something like “City Real Estate”, “Great City Homes”, etc.
  3. 3
    Select the Category as “Real Estate Agent”, “Real Estate”, or “Real Estate Company.
  4. 4
    Enter your description. Here is an example: “John Doe is a Real Estate Agent in Anytown US. He works at ABC Realty and specializes in helping buyers and sellers navigate the process to reach their goals.”
  5. 5
    Upload your profile picture (this should be the headshot image you use professionally).
  6. 6
    Add a cover photo. This can be a picture of you in front of a house, a picture of a home you’ve listed, a local landmark, or a map of your area.
  7. 7
    Hit submit to create your page.
  8. 8
    Go to the “About” Section and update your information. You’ll want to add your phone number, website (if applicable), Business Hours, etc.

Your page is set up! Let’s continue to the next step.

Step 2: Set Up Your Ads Manager

First log in to your Facebook account.

Then, click on the link below to visit the Facebook Ads Manager

Facebook Ads

If you’ve already set up an Ads Manager, you’ll be brought to your Ads Manager Dashboard and you can move to the next step.

If you haven’t set it up yet, simply follow the steps to set up your Facebook Ads Manager, then go to the next step.

Step 3: Build Your Facebook Ad Campaign

At this point, your Facebook Page and Ads Manager should be completely set up.

Important Note: All Real Estate-related ads MUST be placed into the Special Housing Category. However, if your Facebook Ads Manager is new, you will not likely see the option to place your ad into the Housing category.

You will need to follow the steps in the video below, build your ad and submit it to Facebook for review as a regular ad. 

Facebook will then reject your ad because it’s real estate related (this usually takes 15 minutes or less), and then you will be given the option to place it in the Special Housing Category. At that point, your ad will be approved. 

Simply follow the instructions in the videos below with the step-by-step process and you’re good to go.

Facebook Ad Copy

Primary Text Option 1:

If you or someone you know is selling their home soon, then you’ll want a copy of my book!

Secrets Every Home Seller Needs to Know

Discover the Formula that Wealthy Home Sellers Use to Sell Homes Fast for More Money!

Click Here to Claim Your Copy Now ➜ [Your Author Website URL]. 

Provided by ABC Realty.

Primary Text Option 2: 

If you or someone you know is selling their home soon, then you’ll want a copy of my book!

I’ll show you the exact strategies you can use to Win Big in your home sale.

Request your Free Copy now ➜ [Your Author Website URL]

Provided by ABC Realty.

Headline Options:

  1. 1
    Want a free copy of my book?
  2. 2
    Selling your home? Discover the Secrets Wealthy Homeowners Use to Sell Homes Fast for More Money!
  3. 3
    FREE BOOK: Secrets of Wealthy Home Sellers

Website URL: [Your Author Website URL]

Note: On the final publish screen, Facebook will likely tell you that your ad has an error. Go ahead and ignore the error and publish the ad as is.

Step 4: Set Up Retargeting For People That Visit Your Website.

A. Set up your Facebook Visitor Tracker. Follow the instructions in the video below to set that up.

Click Here to submit your pixel code

B. Set up your Facebook Custom Audience. Follow the instructions in the video below to do that.

Step 5: Set Up Ads to Follow Up on Your Past Clients and Sphere of Influence. 

A. Create your Contact List File. See the instructions in the video below.

B. Upload your contacts to Facebook. See the instructions in the video below.

C. Create Facebook Ads Targeting that Audience. See the instructions in the video below.

Text Template:

Hey, I’m Your Name and I sell homes in the #### area. If you’re planning to buy or sell then give me a call and I’ll be happy to help you access the information you need.

Your Phone Number

You’re done! Now you’re targeting your Past Clients and Sphere of Influence on Facebook.

Bonus: Live Workshop Recording

Other Marketing

Let's go in-depth to make sure you are building processes that will continue to bring in listings.

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