How To Wear Your Book

How to Wear Your Book on Your Sleeve

Have you considered the idea that you don’t always have to TALK about your book with someone first to get them interested? There are also nonverbal ways to share your book with others. This is especially useful in busy situations such as these:

  • Networking events, including Chamber of Commerce meetings
  • Business trade shows
  • Community gatherings and school/sporting events
  • Recreational events such as carnivals, concerts or live shows.

You might be questioning whether some of these occasions are “appropriate” places to talk about business, especially when people are trying to have fun. But that’s exactly the point! If you advertise your book creatively, you don’t need to be the party pooper and constantly bring up business — when people ask you about it, you can tell them.

Ways to Wear Your Book or Wear Something that Promotes it

Stumped for ways to “wear” your book? Here are a few of our favorites.

First, here are some suggestions of items you can wear — but feel free to get creative!

  • T-shirts
  • Hats
  • Stickers
  • Fanny packs
  • Totes Bags
  • Pins

Now, here are some ways to promote your book on the item:

  • Put the cover of your book on whatever you’re wearing, along with the words “Ask me about my book!”
  • Put a “teaser” of your choice from your book on the item. An interesting stat such as “Did you know that 80 percent of homes were sold for more than the listed price in your neighborhood last year?” or similar. Or simply ask “Want to know how to sell your home and make money?”

Does it actually work? YES!

Believe it or not, some of our members have started great conversations about their books by wearing shirts, pins, or stickers that say “Ask me about my book!” That means you can do the same.

One agent we spoke to at the National Association of Realtors 2019 convention said it was an ideal way to break the ice and get her books in peoples’ hands at business and community events.

To Summarize:

  • Non-business gatherings such as sporting events, school functions or even concerts are still great places to promote your books, and wearing something that promotes them is a good way to accomplish this.
  • Wearing something that promotes your book can be a great way to get others to ask you about it and “break the ice.”
  • You can promote your book on a variety of wearable items: hats, shirts, pins, stickers — to name a few.

Take Action:

Download an image of your book cover from your confirmation email. Decide whether you’re going to put it on a shirt, pin, sticker, or tote and decide which verbiage you’ll use to capture attention. Then, wear your items proudly!

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