Buyer Templates and Scripts
Below you'll find every template you need to reach out to Buyer Leads, including cover letters, call scripts, text messages, emails, and ad templates, all ready to customize and use.
*** To have access to the graphic template designs, you must be SIGNED INTO your free Canva.com account.
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Below you will find 5 image templates and 8 ad text variations.
To customize, simply add your headshot and seller book image to the graphic template. Review the text copy and update the highlighted sections with your information.
Note: You can use these templates as organic posts as well. Simply use the Primary Text copy as your post caption.
Image Templates
(Click the thumbnail to access the Canva Template)
Ad Caption Templates
Headline (Pick One):
- FREE BOOK: [Book Title]
- Get My Home Buying Book For Free
- Become An Educated Home Buyer! Get My Book
Description:
Free Book reveals everything a home buyer should know about buying a home in today’s market.
Primary Text:
Warning! Home Buyers, don’t buy a home until you read this book.
Inside, I reveal everything you need to know on how to protect yourself when buying a new home.
Inside, you’ll discover how the home buying process works from beginning to end, negotiation tips, and other information that will help you get the best deal possible.
There’s a LOT that goes into buying a home, and I want to make sure that you’re educated on the entire process.
Would you like a free copy so you can get the best deal possible on your home purchase?
Then click the link below now to claim your free copy:
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Headline (Pick One):
Get My Home Buying Book For Free
Become An Educated Home Buyer! Get My Book
Description:
Free Book reveals everything a home buyer should know about buying a home in today’s market.
Primary Text:
Calling all Home Buyers in the [Insert City Name] Area. I’m giving you my home buying book - for Free! That’s right.
Inside, you’ll discover all the information you need to find the home of your dreams… get the best deal possible…. and avoid costly mistakes along the way.
You’ll discover tips on the home search process, inspections, negotiating, and much more!
I want to help [Insert City Name] Area Home Buyers find the home of their dreams. So, I’m giving my book away to buyers who request it.
Claim your FREE copy of "[Insert Book Title Here]" now. 
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Click on the template image for a preview and access to the customizable Canva Template.
*You must be SIGNED INTO your free Canva.com account to use the provided templates.
Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.
General Buyer Letter Template
Dear [First Name],
[Insert a simple sentence that talks about how you met them. Or, you can say: I noticed you were looking to buy a home.]
Buying a home, whether it’s your first or fifth time, is an exciting life event — but things can get complicated if you venture into the process without a professional to handle all of the heavy lifting.
Here are just some of the things I’d love to talk with you about if you have time:
- How the home-buying process works from beginning to end.
- Mistakes to avoid when buying a home.
- Negotiation tips and strategies to achieve the best price.
- Advantages of owning a home versus renting.
- How to find the best deal on your home loan.
- Different home buyer programs that can help you.
- What to expect from the home inspection process.
If you have any questions during the process, feel free to contact me.
If you’re looking for a good deal, I can help you. I often know about “Off Market” properties you can’t find on Zillow, Realtor.com, or any of the other major real estate websites.
All you have to do is let me know what you’re looking for in a home. And, if I know of any “Off-Market” homes that become available, I’ll let you know about them right away.
If there is anything I can help you with, or if you simply have questions, please feel free to reach out to me anytime. I look forward to hearing from you.
Sincerely,
Your Name
Your Real Estate Company
Phone: (XXX) XXX-XXXX
Email: Name@Email.com
Not intended to solicit any properties already listed for sale with another real estate agent.
Step 1: Make sure you are talking to the lead. If John Smith is the lead and the person answering the phone sounds like a guy, then ask, "Hi, is this John?"
"Hi, this is ____. I'm the Realtor who's been helping buyers in the area, and I saw you recently inquired about a property. Did that home happen to still catch your eye, or are you still looking around?"
Pause and wait for them to respond.
"Great. Are you actively looking to buy right now -- provided we could find the right home for you?"
If they say “Yes,” then continue below.
If they say “No,” then ask them:
"Do you think you'll be looking to buy at some point in the future?"
If they say “Yes,” then find out when that will be and follow up in the future.
Tip: Always cut the follow up time in half because many people start looking sooner than they think.
If they say "No," then thank them for their time and end the call.
Step 2: "Excellent. I'd like to set up a quick call (or meeting) to understand exactly what you're looking for, so I can send you homes that actually fit -- instead of just random listings. When's a good time that we could connect?"
If they say "Yes," then schedule the appointment. After that, get more information to help you prepare for the appointment. Ask the following questions and note the answers.
"What's your ideal timeframe to move?"
"What's motivating the move right now?"
"Have you connected with a lender yet, or do you have a sense of your budget?"
"Can you tell me a little about what you're looking for -- must-haves, deal breakers, and areas you like?"
If they say "No," then try and handle their objection and schedule the appointment. There are so many different ways to handle objections that I can't cover them all here. But, if you're persistent, many people will meet with you... and buy with you!
Option 1:
Hi BUYER! It’s AGENT NAME from BROKERAGE. I recently sent you some information to look over about buying a home.
I’m very familiar with your area and know I can help you find the perfect home for whatever your needs might be. Give me a call so we can talk about exactly what you’re looking for.
My number is XXX-XXX-XXXX. I look forward to hearing from you!
Option 2:
Hi BUYER! It’s AGENT NAME from BROKERAGE. I heard you may be interested in buying a home, and I wanted to offer to meet with you to discuss exactly what you’re looking for.
My number is XXX-XXX-XXXX. I look forward to hearing from you!
First Message Options:
- Hi BUYER! It’s AGENT NAME from BROKERAGE. I recently sent you some information to look over, and I was just wondering if you had a chance to read through it?
Follow-Up Message Options:
- The home-buying process can be stressful, especially if this is your first time buying a home. I will do everything in my power to advocate on your behalf throughout the process. That includes helping you apply for financing and negotiating for whichever home you fall in love with.
- I’m very familiar with your area and know I can help you find the perfect home for whatever your needs might be. I’d love to sit down with you to find out what you’re looking for in your next home! Let me know when you are available.
Template Directions: Send one of the templates below to prospective buyer clients. Simply fill in your own information in the email signature, and put the buyer’s name where it says BUYER.
Subject Lines:
Find your dream home!
Your dream home is out there!
Your dream home is waiting!
Have you found your dream home yet?
Now’s the best time to buy a home!
Body Text:
BUYER,
I have helped dozens of prospective home buyers find their perfect homes — and for less money than they initially thought.
There is nothing you stand to lose by hiring a real estate agent to help you find your dream home. After all, the seller of whichever home you choose to buy covers my commission fee.
Meanwhile, I will do everything in my power to advocate on your behalf through the entire home-buying process — that includes helping you apply for financing and negotiating for whichever home you ultimately choose.
I’m very familiar with your area and know I can help you find the perfect home for whatever your needs may be.
Will you take a leap of faith with me?
Your Name
Your Real Estate Company
Phone: (XXX) XXX-XXXX
Email: Name@Email.com