Email Templates

Subject Line:

Can you help me out?

Body:

Hi FirstName,

I have been working hard to put together my new book, and I’m reaching out to some people in my circle to read it and offer feedback on the content.

My book is full of helpful information to help home sellers get the most money possible on their sales, including tips on staging, pricing, negotiations, closing, and more. 

I wanted you to be one of the first to have a copy because I trust your opinion and think my book could be really beneficial if you’re looking to sell your home now or in the future. 

Where should I send you a free copy? Let me know, and I’ll get it in the mail right away. And if you have some friends or family who might be interested in reading it, feel free to send me their info, as well. 

Thank you for helping me out with this!

Agent Name
Brokerage
Email
Phone

Subject Line:

My book is ready! 

Body:

Hi FirstName,

I hope this email finds you and your family well.

As a real estate agent, I've learned what it takes to help anyone buy or sell a home, but unfortunately, I'm not able to share that knowledge on a day-to-day basis. That’s why I put together a book I can share with others to help them avoid many of the pitfalls people experience when buying or selling a home.

I believe that as we accumulate knowledge, it’s our responsibility to share that knowledge with others. I’d love to send you a free copy of my book now that it’s ready and if you’d like, a few extra copies to pass on to anyone you think it may help. 

Just respond to this email with your address, and I’ll get your copy in the mail right away. 

I appreciate your support and hope to talk to you soon. If you have any questions or have anything I can help you with, please don’t hesitate to reach out to me. 

Agent Name
Brokerage
Email
Phone

Subject: Did you get my last email?

Body: 

Hi FirstName,

I just wanted to see if you got my emails about the book I’ve been putting together. 

If you’re interested, I’d love to send you a copy that you can use whether you’re looking to sell or buy a house in the near future or even a few years from now. I’d also be happy to provide copies to any of your friends or family members who might benefit from reading it.

Please respond to this email with your shipping address, and I will get one sent out right away.

I look forward to hearing from you! 

Agent Name
Brokerage
Email
Phone

Subject: I’m almost out of books! 

Body: 

Hi FirstName,

I only have a few copies left of my book to hand out before I have to order a new shipment, so I wanted to make sure you got one before I run out! 

My book is full of information to help home sellers get the most money possible on their sale, including tips on staging, pricing, negotiations, closing, and more. 

I really value your opinion and would love to get you a copy.

I will be awaiting your response.

Agent Name
Brokerage
Email
Phone

Template Directions: Send one of the templates below to prospective buyer clients. Simply fill in your own information in the email signature, and put the buyer’s name where it says BUYER. 

Subject Lines: 

Find your dream home!
Your dream home is out there!
Your dream home is waiting!
Have you found your dream home yet?
Now’s the best time to buy a home! 

Body Text: 

BUYER,

I have helped dozens of prospective home buyers find their perfect homes — and for less money than they initially thought. 

There is nothing you stand to lose by hiring a real estate agent to help you find your dream home. After all, the seller of whichever home you choose to buy covers my commission fee. 

Meanwhile, I will do everything in my power to advocate on your behalf through the entire home-buying process — that includes helping you apply for financing and negotiating for whichever home you ultimately choose.

I’m very familiar with your area and know I can help you find the perfect home for whatever your needs may be. 

Will you take a leap of faith with me?

Your Name
Your Real Estate Company
Phone: (333) 333-3333
Email: Name@Email.com

Template Directions: Send one of the templates below to homeowners whose listings have previously expired. Simply fill in your own information in the email signature, and put the person’s name where it says HOMEOWNER. 

Subject Lines: 

I know why your home didn’t sell…
Have you been told your home was “overpriced?”
Your home is NOT “unsellable”
I know exactly how to sell your home
Still thinking of selling your home?

Body Text: 

HOMEOWNER,

I have helped dozens of expired homeowners sell their homes — and for more money than they initially thought. 

Just because a home didn’t sell in the past, doesn’t mean it can’t be sold. I’ve seen many homes fail to sell with one agent, only to quickly sell with another agent who took a different approach.

Would you consider selling your home if you could get the right price? If you answered “Yes,” I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the same price — or even more — than you had it listed before. 

I’m very familiar with your area and know I can sell your house just by getting the right buyers in the door. 

Will you take a leap of faith with me?

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Template Directions: Send one of the templates below to homeowners going through a divorce. Simply fill in your own information in the email signature, and put the person’s name where it says HOMEOWNER. 

Subject Lines: 

I know you’re going through a hard time…
Let me help you through this tough time
Don’t know where to turn?
Selling your home doesn’t need to be stressful

Body Text: 

HOMEOWNER,

I have helped many divorcing homeowners navigate the sales of their previous homes. 

Approaching a home sale after divorce can be stressful — and cause a lot of unnecessary headaches. I’m fully equipped to help you through this process as seamlessly and successfully as possible.  

Would you consider selling your home if you could get the right price? If you answered “Yes,” I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the greatest amount of money in the least amount of time. 

I’m very familiar with your area and know I can sell your house just by getting the right buyers in the door. 

Will you take a leap of faith with me?

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Important Notes:  

• We recommend including your address to be compliant with the CAN-Spam Law. It is your job to research all laws in your area to make sure you are in compliance. We are not lawyers, and this is not legal advice. 
• If anyone asks to be removed from future emails, then, by all means, remove them! 

Attorney Email #1 - Introductory

Subject Line: 

Clients selling their home?

Body Text: 

[First Name], 

Do you ever have any clients selling their homes? If so, consider referring them to me. 

I can help with a Market Analysis and will always be easy to work with and responsive during the transaction. 

When you have a client selling their home, you can offer them a copy of my home-selling book that shows how to sell a home for top dollar. 

They can read a digital copy on my website: [Insert Landing Page Link]

Sincerely, 

Your Name
Your Company
Your company’s physical address

P.S. If you don’t want me to contact you again, let me know.

Attorney Email #2 - Following Up

Subject Line: 

Following up

Body Text: 

[First Name], 

I reached out to you last week to see if you have any clients selling their homes.

When you have a client selling their home, you can offer them a copy of my home-selling book that shows how to sell a home for top dollar. 

They can read a digital copy on my website: [Insert Landing Page Link]

Or, if you prefer, I can give you some physical books that you can give to clients when you meet them.

Just let me know, and I can drop them off at your office.

Sincerely, 

Your Name
Your Company
Your company’s physical address

P.S. If you don’t want me to contact you again, let me know.

Attorney Email #3 - I specialize in working with attorneys

Subject Line: 

Did you get my email

Body Text: 

[First Name], 

I have decided to specialize in working with attorneys when their clients need to sell their homes. 

I know that if am able to help you reach your goals, then you’ll want to recommend me to other attorneys you may know.

Please let me know if there is anything I can do you help.

Sincerely, 

Your Name
Your Company
Your company’s physical address

P.S. If you don’t want me to contact you again, let me know.

Attorney Email #4 - I want to help you!

Subject Line: 

I want to help you!

Body Text: 

[First Name], 

Working as an attorney is often a thankless job. 

Clients expect you to work miracles and get angry when something outside of your control goes wrong. 

Fortunately, I’m here to make your life easier. 

Here are a few ways I can help you: 

- Free Market Analysis. If you need a market analysis on any client’s home, just let me know and I’ll send it to you. 

- A Confidential, Anonymous Market Analysis (for your own eyes only). I can provide you with that information without contacting your client or viewing the home. 

- An Easy-Going, Cooperative Experience. I’m looking to build long-term relationships with attorneys like you, so it’s my goal to be easy to work with. I want you to feel comfortable referring your clients to me. 

The next time one of your clients is thinking about selling their home, you can offer them a copy of my home-selling book that shows how to sell a home for top dollar. 

They can read a digital copy on my website: [Insert Landing Page Link]

Remember, I’m here to help you!

Sincerely, 

Your Name
Your Company
Your company’s physical address

P.S. If you don’t want me to contact you again, let me know.

Template Directions: Send this template to FSBO sellers after you’ve sent them your marketing materials. Simply fill in the person’s name where it says HOMEOWNER, and fill in your own information in the email signature. 

Subject Lines: 

Are you sure you want to sell FSBO?
Selling FSBO is way harder than it looks…
Did you get what I sent you?
Is selling FSBO everything you thought it would be?

Body Text: 

HOMEOWNER,

I recently sent you some my home-selling materials, and I was just wondering if you had a chance to look them over. 

I’ve seen numerous FSBO homes fail to sell, and that’s usually because the homeowners don’t realize how much work actually goes into selling a home. 

I want to help you be successful. What if I told you I could help you sell your home quickly for top dollar? I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the same price — or even more — than you had it listed before. 

I’m very familiar with your area and know I can sell your house just by getting the right buyers in the door. 

Will you take a leap of faith with me?

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Template Directions: Send one of the templates below to homeowners at risk of foreclosure or who have delinquent taxes. Simply fill in your own information in the email signature, and put the person’s name where it says HOMEOWNER. 

Subject Lines: 

You still have time
You have options to avoid foreclosure
I know you’re going through a hard time…
Let me help you
Have you considered all your options?

Body Text: 

HOMEOWNER,

I have helped dozens of homeowners sell their homes to avoid foreclosure — and for more money than they initially thought. 

I know you’re in a difficult place right now, and no one wants to make the difficult decision to sell a home under those circumstances.

But would you consider selling your home if you could get the right price? If you answered “Yes,” I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the most money in the shortest amount of time. 

I’m very familiar with your area and know I can sell your house just by getting the right buyers in the door. 

Will you take a leap of faith with me?

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Template Directions: Send this template to people who have recently inherited a home. Simply fill in the person’s name where it says HOMEOWNER in the subject line (if applicable), and fill in your own information in the email signature. 

Subject Lines: 

I heard you recently inherited a home…
Not sure what to do with your inherited home?
Did you recently inherit a home?
Not sure where to turn?

Body Text: 

HOMEOWNER,

I understand that you’re facing a difficult decision after inheriting a property from a loved one, and you should take all the time you need to decide on a next course of action.

No one wants the added stress of a real estate sale after losing a loved one. But if you do decide that you want to sell, I want to make sure your experience is as stress-free as possible.

I’d love to sit down and talk with you about the plan I’ve come up with to help you sell your new home. I can help you navigate everything from legal and family issues to home renovations. 

Will you take a leap of faith with me?

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Template Directions: Send one of the templates below to homeowners with vacant homes. Simply fill in your own information in the email signature, and put the person’s name where it says HOMEOWNER. 

Subject Lines: 

Are you looking to sell your vacant home?
It’s a shame your home is sitting empty…
Have you been told your home was “overpriced?”
What would it take to sell your home?
I know exactly how to sell your home
Still thinking of selling your home?

Body Text: 

HOMEOWNER,

I have helped dozens of homeowners sell their vacant homes — and for more money than they initially thought. 

Just because a home didn’t sell in the past, doesn’t mean it can’t be sold. I’ve seen many homes fail to sell with one agent, only to quickly sell with another agent who took a different approach.

Would you consider selling your home if you could get the right price? If you answered “Yes,” I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the same price — or even more — than you had it listed before. 

I’m very familiar with your area and know I can sell your house just by getting the right buyers in the door. 

Will you take a leap of faith with me?

Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com

Template Directions: Send one of the templates below to Senior Lead/Downsizing homeowners that have requested a copy of your book. Simply fill in your own information in the email signature, and put the person’s name where it says HOMEOWNER. 

Subject Lines: 

Thinking about downsizing?

Body Text: 

Hi, HOMEOWNER!

I’m just following up to see if you had a chance to check out my book, “Discover a Big Life in a Smaller Home.”

Inside, you’ll learn how to evaluate your changing needs and determine whether your current home is the best option for your future. You’ll also find a helpful guide to choosing your next home and learn how to get the most money possible for your biggest investment. 

Please let me know if you have any questions about the book or if you’d like me to put together a free home value estimate. I’d love to work with you to find a residence that will serve your changing needs now and into the future.

Best Regards,

Name
Contact details
Phone
Email

Template Directions: Send the template below to your Investor Leads. Simply fill in your own information in the email signature, and put the person’s name where it says HOMEOWNER. 

Subject Lines: 

Reducing Your Risk in Real Estate Investing

Body Text: 

Hi, NAME!

I’m emailing to follow up about the free book I sent you on real estate investing.

Inside the book, you’ll find tips and strategies to make the most money possible, whether you’re just starting out or you’re a seasoned pro.

Please let me know if you have any questions about the content or if you want to learn more about how I can support you in your future real estate transactions. 

Best Regards,

Name
Contact details
Phone
Email

Subject Line:

Simplifying the Commercial Buying Process

Body Text: 

Hi, NAME!

Are you happy with your current office space?

If you’ve been feeling the squeeze in your current space or it no longer meets the needs of your company, it may be time to see what else is out there. 

And that’s where I come in. I am giving you a free copy of my book, “The Ultimate Guide to Buying Commercial Real Estate,” to guide you on your commercial buying journey. You can read it here (INSERT DIGITAL LINK). 

With the help of my book, you’ll learn how to find the ideal space to serve your company well into the future.

Let me know if you have any questions. If you want to learn more about how I can help you find and secure the perfect space, don’t hesitate to contact me. We can discuss your needs and wants and start looking for options that work for you! 

Best Regards,

Name
Contact details
Phone
Email

Subject Line:

Simplifying the Commercial Leasing Process

Body Text: 

Hi, NAME!

Are you happy with your current office space?

If you’ve been feeling the squeeze in your current space or it no longer meets the needs of your company, it may be time to see what else is out there. 

And that’s where I come in. I am giving you a free copy of my book, “The Ultimate Guide to Leasing Commercial Real Estate,” to guide you on your commercial leasing journey. You can read it here (INSERT DIGITAL LINK). 

With the help of my book, you’ll learn how to find the ideal space to serve your company well into the future.

Let me know if you have any questions. If you want to learn more about how I can help you find and secure the perfect space, don’t hesitate to contact me. We can discuss your needs and wants and start looking for options that work for you! 

Best Regards,

Name
Contact details
Phone
Email

Subject Line:

Your Official Guide to the Mortgage Process

Body Text: 

Hi, NAME!

I’m following up about the free book I recently sent you, “Home Loans Made Simple.” 

If you haven’t had a chance to check it out yet, my book is meant to serve as a helpful guide for you and your clients. Inside, you’ll find easy-to-follow information about the lending process, including different types of loans and tips for a successful transaction.

Please let me know if you have any questions. If you want to learn more about how I can help your clients and ensure a stress-free sale for you, please give me a call. I’d love to partner with you to get your clients into their dream homes.

Best Regards,

Name
Contact details
Phone
Email

Subject Line:

Your Official Guide to the Mortgage Process

Body Text: 

Hi, NAME!

I’m following up about the free book I recently sent you, “Home Loans Made Simple.” 

If you haven’t had a chance to check it out, my book is meant to serve as a helpful guide to securing a loan for your next home. Inside, you’ll find easy-to-follow information about the lending process, including different types of loans and tips for a successful transaction.

Please let me know if you have any questions. If you want to learn more about how I can help you secure a home loan for a great rate, please give me a call. I’d love to help you get into your dream home. 

Best Regards,

Name
Contact details
Phone
Email

Subject Line:

Thinking about renting out your home?

Body Text: 

Hi, HOMEOWNER!

I just wanted to check in to see if you had a chance to read the book I sent you. I would be happy to meet with you to go over key points so you can determine whether renting out your home may be the best option for you.

Inside my book, you’ll find tips and strategies for successfully renting out your home to cover the cost of your mortgage and potentially make a profit. You’ll also learn how a property manager, such as myself, can handle every step of the rental process and take the stress off your shoulders. 

Please let me know if you have any questions about the book or if you’d like to meet to discuss how I can manage your property. Becoming a landlord might seem like a daunting process, but it’s my job to make your job easier. 

Best Regards,

Name
Contact details
Phone
Email

Template Directions: Send this template to your buyer clients every year on the anniversary of their home purchase. Simply fill in the number of years anywhere it says X, and fill in your own information in the email signature. 

Subject Lines: 

I can’t believe it’s been X years!

I hope you’re enjoying your home! 

Congratulations on X years in your new home! 

Happy Home Anniversary! 

Body Text:

It’s hard to believe it’s been a whole X years since you closed on your house! I hope you and your family are enjoying quality time together in your new home.

As always, I’m happy to help you with all of your real estate needs, including helping you with any issues you may have run into since you bought your new home. I can give you advice about any upgrades you’re thinking of making or recommend reputable contractors I’ve worked with in the past. 

Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

One of the greatest joys of my job is getting to meet and work with so many wonderful people, like yourself. Thank you again for allowing me to help you find your perfect home. I look forward to hearing from you soon! 

Agent Name
Brokerage
Email
Phone

Template Directions: Send this template to your seller clients every year on the anniversary of their home sale. Simply fill in the number of years anywhere it says X, and fill in your own contact info in the email signature.

Subject Lines: 

I can’t believe it’s been X years!

Happy X-Year Anniversary! 

It’s been X years since your home sold! 

Congratulations on your home-sale anniversary! 

Body Text:

It’s hard to believe it’s been X whole years since you sold your house! I hope you and your family are enjoying quality time together.

As always, I’m happy to help you with all of your real estate needs, including helping you resolve any issues you may have run into in your home or recommending contractors for any home projects you’re considering.

Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

One of the greatest joys of my job is getting to meet and work with so many wonderful people, like yourself. Thank you again for your business, and I look forward to hearing from you soon! 

Agent Name

Brokerage

Email

Phone

Template Directions: Send one of the templates below to your former clients every year on their birthdays. Simply fill in your own information in the email signature. 

Subject Lines: 

Happy Birthday! 

Wishing you a fantastic day! 

Wishing you a great year! 

Body Text 1: 

Another year older, another year wiser! (Or at least that’s what they keep telling me!)

Wishing you a fantastic birthday and good health and prosperity in the year ahead. 

One of the greatest joys of my job is getting to meet and work with so many wonderful people, like yourself. Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

And of course, I’m always available to help you with all of your real estate needs.

Thank you again for your business. I look forward to hearing from you soon! 

Agent Name
Brokerage
Email
Phone

Body Text 2: 

Happy Birthday! Wishing you a fantastic day and year ahead. 

One of the greatest joys of my job is getting to meet and work with so many wonderful people, like yourself. Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

And of course, I’m always available to help you with all of your real estate needs.

Thank you again for your business. I look forward to hearing from you soon!  

Agent Name
Brokerage
Email
Phone

Template Directions: Send one of the templates below to former clients before the holidays. Simply fill in where it says X in the subject line (if applicable), and fill in your own information in the email signature. 

Subject Lines: 

Happy Holidays! From X

There’s No Place Like Home for the Holidays! 

Wishing You a Joyous Holiday Season!

Merry Christmas! From X

Seasons Greetings! From X

Body Text 1: 

There’s something about the holidays that always makes home seem even more like home. 

Maybe it’s the warm glow of a fire on a cold night or the soft lights twinkling outside our windows. Maybe it’s the smell of a fresh-cut Christmas tree or the nights spent snuggled on our couches drinking hot cocoa with our families. 

This time of year, I’m always especially grateful for the wonderful people I’ve gotten to know through my career. There is no greater gift than helping people find the perfect home to make lasting family memories. 

Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

And of course, I’m always available to help you with all of your real estate needs. I hope you and your family enjoy a wonderful holiday season together. I look forward to hearing from you in the new year! 

Agent Name
Brokerage
Email
Phone

Body Text 2: 

Wishing you and your family a wonderful holiday season and prosperous new year! 

Remember that I’m never too busy to help you with all of your real estate needs. Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

I look forward to hearing from you in the new year! 

Agent Name
Brokerage
Email
Phone

Template Directions: Send these templates to former buyer clients to thank them for working with you. Simply fill in your own information in the email signature. 

Subject Lines: 

Congratulations on finding your perfect home! 

Thank you for your business! 

Thank you for trusting me with your home purchase

Congratulations on your new home! 

Wishing you years of happiness! 

Body Text 1: 

I’ve so enjoyed being your real estate agent. I hope you and your family enjoy years of precious memories together in your new home! 

As always, I’m never too busy to help with all of your real estate needs.

Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

Best wishes to all of you in your new home! I hope to hear from you soon! 

Agent Name
Brokerage
Email
Phone

Body Text 2: 

Nothing makes me happier than helping my clients find the home of their dreams. As always, I’m never too busy to help with all of your real estate needs.

Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

It’s been a pleasure working with you, and I hope to hear from you soon! 

Agent Name
Brokerage
Email
Phone

Template Directions: Send these templates to former seller clients to thank them for working with you. Simply fill in your own information in the email signature. 

Subject Lines: 

Congratulations on selling your home! 

Thank you for your business! 

Thank you for trusting me with your home sale

Congratulations on selling your home! 

Body Text 1: 

I just wanted to thank you again for trusting me with the sale of your home. 

I realize that hiring me wasn’t a decision you made lightly, and I feel honored to have had the opportunity to work with you. 

Selling a home can be a stressful ordeal, and I hope you were satisfied with the final outcome. 

Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

Thank you again for being such a fantastic client! I look forward to hearing from you soon. 

Agent Name
Brokerage
Email
Phone

Body Text 2: 

Inside: One of the great joys of working in real estate is getting to meet and work with wonderful people, like yourself. 

Selling a home can be a stressful process, and choosing the right Realtor for the job can be even more stressful. That’s why I’m so grateful you trusted me with your business.

I hope you were satisfied with the work I did to sell your home and the final outcome of your sale. Remember that I’m never too busy to help you with all of your real estate needs. 

Please let me know if anyone you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

Thank you again for being such a fantastic client! I look forward to hearing from you soon. 

Agent Name
Brokerage
Email
Phone

Template Directions: Send these templates to former clients to thank them for referring clients to you. Simply fill in your own information in the email signature. 

Subject Lines: 

Thank you for your continued support!

Thank you for your referral! 

I can’t thank you enough! 

I feel honored to work with your friends 

Body Text 1:

I just wanted to thank you for referring me! 

Client referrals are the lifeblood of my business, and I can’t thank you enough for your continued support. 

As always, I’m never too busy to help you with all of your real estate needs. Please let me know if anyone else you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

Thank you again for being such a fantastic client! I look forward to hearing from you soon. 

Agent Name
Brokerage
Email
Phone

Body Text 2:

One of the great joys of working in real estate is getting to meet and work with wonderful people, like yourself. 

That’s why I’m so honored to work with someone you personally referred to me. It means I must be doing something right.  

As always, I’m never too busy to help you with all of your real estate needs. Please let me know if anyone else you know is looking to purchase or sell a home. I’d love to provide them with the same level of service I provided to you. 

Thank you again for being such a fantastic client! I look forward to hearing from you soon. 

Agent Name
Brokerage
Email
Phone