Expired Sellers Templates and Scripts
Below you'll find every template you need to reach out to Expired Sellers, including cover letters, call scripts, text messages, emails, and ad templates, all ready to customize and use.
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The Instant Trust Package is designed to help create the best possible first impression when reaching out to a new lead.
This package should be mailed to or dropped off to the seller with your book prior to making the first phone call. Sending this package ensures all future phone calls are no longer cold-calls but rather warm-calls
The cover letter introduces you and explains why you’re sending the book. Linked below are five variations of our New Expireds cover letter. If you are marketing to older expireds, you can use the Old Expired Letter found in the LETTERS section below.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
Use this chart to compare what you do to market a home versus what kind of service the average agent typically provides.
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Watch the video below for customization tips.
Customization Checklist:
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Use this guide to share the importance of marketing and how you will help your clients listings stand out.
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Watch the video below for customization tips.
Customization Checklist:
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Add testimonials and references from customers and colleagues to this document.
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Watch the video below for customization tips.
Customization Checklist:
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This will prove that you are going to advertise the home better than other agents.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
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Below you will find 5 image templates and 2 ad text variations.
To customize, simply add your headshot and seller book image to the graphic template. Review the text copy and update the highlighted sections with your information.
Note: You can use these templates as organic posts as well. Simply use the Primary Text copy as your post caption.
Image Templates
(Click the thumbnail to access the Canva Template)
Ad Caption Templates
Headline (Pick One):
- FREE BOOK: [Book Title]
Get My Home Selling Book For Free- Free Home Selling Book Reveals Secret To Getting Top Dollar Fast
The 5 Secrets To Getting Top Dollar Fast
Description:
Free Book reveals 5 secrets to selling [Insert City Name] area homes for top dollar fast.
Primary Text:
Calling all [Insert City Name] Area Home Sellers with a home that failed to sell.
If you're not getting the buyer interest or offers you want, then I challenge you to try something new.
And discover 5 powerful strategies that will generate more buyer interest, more offers, and get your home sold.
These strategies have helped other Home Sellers sell their home for top dollar - even though it failed to sell the first time.
I published a book where I break down these strategies step-by-step, explain how they work, and how you can use them to get your home sold for top dollar fast.
I'm offering it free to any [Insert City Name] Area Home Seller who requests a copy.
All you have to do is click the link below to claim your copy: 
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Headline (Pick One):
- FREE BOOK: [Book Title]
- Get Your Home Sold For Top Dollar Fast
- Get My Home Selling Book For Free
- The 5 Secrets To Getting Top Dollar Fast
Description:
Free Book reveals 5 secrets to selling [Insert City Name] area homes for top dollar fast.
Primary Text:
Attention [Insert City Name] Home Sellers who have a house that failed to sell. You're in luck…
…because I've discovered 5 powerful home selling strategies that can get your home sold.
And I'll reveal them to you in my home selling book: [Insert Book Title Here].
Inside, you'll discover these breakthrough strategies, how they work, and how you can use them to get your home sold for top dollar fast - even if it failed to sell the first time.
Simply click the link below to claim your free copy:
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Send this letter to leads that have expired within the last 30-days
Click on the template image for a preview and access to the customizable Canva Template.
*You must be SIGNED INTO your free Canva.com account to use the provided templates.
Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.
New Expired Letter Template
Dear [First_Name],
I saw you had your home on the market, and it didn’t sell. It may have been because buyers weren’t willing to pay the price you wanted.
But just because a home didn’t sell in the past, doesn’t mean it can’t be sold. I’ve seen many homes fail to sell with one agent, only to quickly sell with another agent who took a different approach and reached the right buyers willing to pay more money.
Would you consider selling your home if you could get the right price? If you answered “Yes,” consider giving me a call. I may be able to sell your home for the same price you had it on the market before. Here’s why.
Contrary to what most people believe, price isn’t always the reason a home doesn't sell. So why do so many people think that the only reason a home doesn't sell is because it’s "overpriced?" It's just the accepted wisdom in the marketplace.
I am very familiar with your area and frankly surprised your home hasn’t sold. But I believe I know why your home didn't sell, and I think you’ll agree with me — you just haven’t found the right buyer yet.
I believe your home deserves a second chance and needs to be at the top of all the home search websites to reach the new batch of buyers currently looking in your neighborhood. This is how you’ll find the right buyer willing to pay the price you want.
Contact me, and I’ll show you my specific plan to sell your home quickly for more money.
Best Regards,
Your Name
Your Real Estate Company
Phone: (XXX)XXX-XXXX
Email: Name@Email.com
Not intended to solicit any properties already listed for sale with another real estate agent.
Send this letter to leads that 30-days or longer ago.
Click on the template image for a preview and access to the customizable Canva Template.
*You must be SIGNED INTO your free Canva.com account to use the provided templates.
Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.
Old Expired Letter Template
Dear [First_Name],
I saw you had your home on the market a while ago and it didn’t sell. It may have been because buyers weren’t willing to pay the price you wanted.
But just because a home didn’t sell in the past, doesn’t mean it can’t be sold. I’ve seen many homes fail to sell with one agent, only to quickly sell with another.
Would you consider selling your home if you could get the right price? If you answered “Yes,” consider giving me a call. I may be able to sell your home for the same listing price you had before. Here’s why:
Contrary to popular belief, price isn’t always the reason a home doesn’t sell. So why do so many people think “overpricing” is the only factor? It's just accepted real estate wisdom.
I have a plan I will implement to get more buyers interested in your home. If you’d like more info on my specific strategies, check out my book.
Your home deserves a second chance. Contact me, and I’ll show you exactly what I can do to help you get it sold quickly for top dollar.
Best Regards,
Your Name
Your Real Estate Company
Phone: (XXX)XXX-XXXX
Email: Name@Email.com
Not intended to solicit any properties already listed for sale with another real estate agent.
Step 1: Make sure you are talking to the owner.
Call and ask for the owner by their first name only:
"Hi, is this _____?"
Step 2: Go through the script.
“Hey ______, My name is ______. I’m a Realtor here in _______.
I recently sent you some of my marketing materials. Did you receive them?
Wait for them to answer.
I’m sure if I looked at your home, I could come up with a few ideas on some things that could be done differently with the marketing to get more buyers interested in your house… and get it sold.
Would you mind if I stopped by sometime and took a quick look at your home?”
Wait for them to answer.
- If they are agreeable, continue to step 3.
- If they aren’t agreeable say: “Are you going to be putting your home back on the market sometime in the future? (Try and determine if you should follow up.)
Step 3: Set up an appointment.
“What’s a good time that I could stop by and take a quick look at the home?” (Schedule the appointment!)
Step 1: Make sure you are talking to the owner.
Call and ask for the owner by their first name only:
"Hi, is this _____?"
Step 2: Go through the Script.
“Hey ______. My name is ______. I’m a Realtor here in _______.
The reason I’m calling is because you had your home for sale with another Realtor a little while ago... and it didn’t sell.
I was wondering if you were interested in selling your home with the HOT Market we have right now?”
- If they say “Yes,” say: “I’ve got some different strategies that might be able to sell your house, even though it didn’t sell before.
“Would you mind if I stopped by sometime to look at your home and see if one of those strategies could get it sold?”
- If they say “No,” say: “Do you think you might consider selling sometime down the road?” (Try and set up a future appointment or say you’ll check in several months down the road.)
Step 3: Set up an appointment.
“What’s a good time I could stop by and take a quick look at the home?” (Schedule the appointment!)
Option 1:
Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I recently sent you some information to look over about selling your home, and I was just wondering if you had a chance to read through it.
I’m very familiar with your area, and I know I can sell your house just by getting the right buyers in the door.
My number is XXX-XXX-XXXX. I look forward to hearing from you!
Option 2:
Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I saw that your home was recently on the market, and I was wondering if you were still interested in selling?
I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the same price — or even more — than you had it listed before. Just let me know a time that works for you.
My number is XXX-XXX-XXXX. I look forward to hearing from you!
First Message Options:
- Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I recently sent you some information to look over, and I was just wondering if you had a chance to read through it?
- Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I saw that your home was recently on the market, and I was wondering if you were still interested in selling?
Follow-Up Message Options:
- Just because a home didn’t sell in the past doesn’t mean it can’t be sold. I’ve seen many homes fail to sell with one agent, only to quickly sell with another agent who took a different approach. I’d love to come by and show you how I can sell your home. When are you available?
- I want to help you be successful. What if I told you I could help you sell your home quickly for more money than you initially thought? Just let me know a time that works for you, and I’ll come by and show you some of the plans I have to sell your house.
- I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the same price — or even more — than you had it listed before. Just let me know a time that works for you.
- I’m very familiar with your area, and I know I can sell your house just by getting the right buyers in the door. I would love to show you how I plan to do that. Just let me know a time that works for you.
Template Directions: Send one of the templates below to homeowners whose listings have previously expired. Simply fill in your own information in the email signature and put the person’s name where it says HOMEOWNER.
Subject Lines:
I know why your home didn’t sell…
Have you been told your home was “overpriced?”
Your home is NOT “unsellable”
I know exactly how to sell your home
Still thinking of selling your home?
Body Text:
HOMEOWNER,
I have helped dozens of expired homeowners sell their homes — and for more money than they initially thought.
Just because a home didn’t sell in the past, doesn’t mean it can’t be sold. I’ve seen many homes fail to sell with one agent, only to quickly sell with another agent who took a different approach.
Would you consider selling your home if you could get the right price? If you answered “Yes,” I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the same price — or even more — than you had it listed before.
I’m very familiar with your area and know I can sell your house just by getting the right buyers in the door.
Will you take a leap of faith with me?
Your Name
Your Real Estate Company
Phone: (XXX) XXX-XXXX
Email: Name@Email.com