For Sale By Owner Templates and Scripts
Below you'll find every template you need to reach out to General Sellers, including cover letters, call scripts, text messages, emails, and ad templates, all ready to customize and use.
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The Instant Trust Package is designed to help create the best possible first impression when reaching out to a new lead.
This package should be mailed to or dropped off to the seller with your book prior to making the first phone call. Sending this package ensures all future phone calls are no longer cold-calls but rather warm-calls
The cover letter introduces you and explains why you’re sending the book. Linked below are five variations of our For Sale By Owner cover letter.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
Use this chart to compare what you do to market a home versus what kind of service the average agent typically provides.
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Watch the video below for customization tips.
Customization Checklist:
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Use this guide to share the importance of marketing and how you will help your clients listings stand out.
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Watch the video below for customization tips.
Customization Checklist:
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Add testimonials and references from customers and colleagues to this document.
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Customization Checklist:
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This will prove that you are going to advertise the home better than other agents.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
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Below you will find 5 image templates and 2 ad text variations.
To customize, simply add your headshot and seller book image to the graphic template. Review the text copy and update the highlighted sections with your information.
Note: You can use these templates as organic posts as well. Simply use the Primary Text copy as your post caption.
Image Templates
(Click the thumbnail to access the Canva Template)
Ad Caption Templates
Headline (Pick One):
- FREE BOOK: [Book Title]
Get My Home Selling Book For Free- Free Home Selling Book Reveals Secret To Getting Top Dollar Fast
Description:
Free Book reveals everything that “By Owner” Sellers need to know about selling their home for top dollar fast.
Primary Text:
Attention For Sale By Owner Home Sellers in the [Insert City Name] Area. I’m giving you my home selling book: [Insert Book Title Here] - for Free!
That’s right.
Inside, you’ll discover everything you need to know about selling a home “By Owner”... from beginning to end.
I want to help For Sale By Owner Home Sellers get top dollar for their homes.
So, I’m going to give you a copy of my book for free. Click the link below to claim your free copy now.
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Headline (Pick One):
- FREE BOOK: [Book Title]
- Get My Home Selling Book For Free
Home Sellers! Get Top Dollar Fast!
Description:
Free Book reveals the secrets to selling your home “By Owner.”
Primary Text:
Attention For Sale By Owner Home Sellers in the [Insert City Name] area. Would you like to get the inside secrets to selling your home “By Owner”, for top dollar fast?
I break down the exact step-by-step process for doing that inside my book: [Book Title].
And, I'm sharing it with local For Sale By Owners, so they can get top dollar on their sale.
All you have to do is click the link below, and claim your Free Copy:
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Click on the template image for a preview and access to the customizable Canva Template.
*You must be SIGNED INTO your free Canva.com account to use the provided templates.
Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.
FSBO Letter Template
Dear [First Name],
I saw you were selling your home without an agent, so I wanted to reach out to you to make sure you’re not underpricing your home.
I’ve seen people lose tens of thousands of dollars on their sales from this simple mistake.
The best way to avoid this is with a Comparable Market Analysis that shows you what your home is worth. If you’d like a complimentary Market Analysis, let me know. I’d be happy to put that together and send it to you.
If you have any questions during the home-selling process, please do not hesitate to contact me.
I can give you several simple and easy strategies that will help you sell your home for more money. I’ve used these strategies myself, and they work!
I’m offering all of this to you with no obligation. If you ever consider hiring a professional to help you, please let me know. I’d be happy to assist you.
Best Regards,
Your Name
Your Real Estate Company
Phone: (333) 555-1212
Email: Name@Email.com
Not intended to solicit any properties already listed for sale with another real estate agent.
Step 1: Make sure you’re talking to the owner.
“Hi, I’m calling about the home for sale. Is this the owner?”
Step 2: Introduce yourself.
“My name is ____. I’m a Realtor here in City Name.
“Now, just so you understand, I’m not calling you to list your home. My approach is to offer assistance so that if you ever do consider hiring a Realtor, you’ll consider hiring me.
So, I wanted to see if I could offer you free, professional-quality pictures of your home. You can use those pictures to market your home for sale by owner. (Slight Pause)
Do you think that’s something you would be interested in?”
(Pause and wait for them to reply.) Most people will reply, “Why would you do that? It sounds like a scam.”
To which you reply, “It’s like when you go to the grocery store and someone offers you free samples. They give you the food samples, whether or not you buy more food from that point.
That’s why I’m giving away the pictures. It’s a free sample of what I can do to sell your home. (Slight Pause) Is that something you’d be interested in?”
If they say “Yes,” set up an appointment for the free pictures. Do not continue on to Step 3. (If you do, you will destroy your credibility.)
If they say “No,” continue to the next step below.
Step 3: See if there’s an opening to get the listing today.
“Now, if you could sell your home with a Realtor and they did all the work… and you still NETTED the same amount of money in your pocket… is that something you would consider doing?”
Most will say “Yes.” If so, continue:
“I know this may sound crazy, but in most cases, a Realtor can sell your home for more money. For example, there was recently a FSBO on the market for $220,000.
After 4 months on the market, they hired a Realtor. The Realtor sold it for $240,000. Even after paying commissions, the seller got an extra $5,000 in their pocket.
I’m not saying this happens every time. But, it happens more often than not. Is that something you’d be interested in?”
If they say “No,” thank them for their time and get off the phone. Remember, next week is a new opportunity. At that point, you can follow up with them! Just keep calling until they list with you or someone else.
Step 1: Make sure you’re talking to the owner.
“Hi, I’m calling about the home for sale. Is this the owner?”
Step 2: Introduce yourself.
“This is ____. I talked to you last week about you selling your home.
I wanted to check back with you and see if you might reconsider the free professional-quality pictures I offered to you.
Is that something you’d be interested in?” [Wait for them to answer.]
- If they say “Yes,” set up an appointment for the free pictures.
- If they say “No,” continue to the next step below.
Step 3: Check if there’s an opening to get the listing today.
“Now, if you could sell your home with a Realtor and they did all the work… and you still NETTED the same amount of money in your pocket… is that something you would consider doing?”
Most will say “Yes.” If so, continue:
“I know this may sound crazy, but in most cases, a Realtor can sell your home for more money. For example, there was recently a FSBO on the market for $220,000.
After 4 months on the market, they hired a Realtor. The Realtor sold it for $240,000. Even after paying commissions, the seller got an extra $5,000 in their pocket.
I’m not saying this happens every time. But, it happens more often than not. Is that something you’d be interested in?”
If they say “No,” thank them for their time and get off the phone.
Option 1:
Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I recently sent you some information to look over about selling your home, and I was just wondering if you had a chance to read through it.
I’m very familiar with your area, and I know I can sell your house just by getting the right buyers in the door.
My number is XXX-XXX-XXXX. I look forward to hearing from you!
Option 2:
Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I have a buyer who may be interested in seeing your home.
I’d love to schedule a time to come by and check it out for them.
My number is XXX-XXX-XXXX. I look forward to hearing from you!
First Message Options:
- Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I recently sent you some information to look over, and I was just wondering if you had a chance to read through it?
- Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I have a buyer who may be interested in seeing your home. Can you let me know a good time to come by?
Follow-Up Message Options:
- I’ve seen numerous FSBO homes fail to sell, and that’s usually because the homeowners don’t realize how much work actually goes into selling a home. I’d love to come by and show you how much easier I can make your home sale. When are you available?
- I want to help you be successful. What if I told you I could help you sell your home quickly for more money than you’d make right now? Just let me know a time that works for you, and I’ll come by and show you some of the plans I have to sell your house.
- I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the same price — or even more — than you had it listed before. Just let me know a time that works for you.
- I’m very familiar with your area, and I know I can sell your house just by getting the right buyers in the door. I would love to show you how I plan to do that. Just let me know a time that works for you.
Template Directions: Send this template to FSBO sellers after you’ve sent them your marketing materials. Simply fill in the person’s name where it says HOMEOWNER, and fill in your own information in the email signature.
Subject Lines:
Are you sure you want to sell FSBO?
Selling FSBO is way harder than it looks…
Did you get what I sent you?
Is selling FSBO everything you thought it would be?
Body Text:
HOMEOWNER,
I recently sent you some my home-selling materials, and I was just wondering if you had a chance to look them over.
I’ve seen numerous FSBO homes fail to sell, and that’s usually because the homeowners don’t realize how much work actually goes into selling a home.
I want to help you be successful. What if I told you I could help you sell your home quickly for top dollar? I’d love to sit down and talk with you about the plan I’ve come up with to sell your home for the same price — or even more — than you had it listed before.
I’m very familiar with your area and know I can sell your house just by getting the right buyers in the door.
Will you take a leap of faith with me?
Your Name
Your Real Estate Company
Phone: (XXX) XXX-XXXX
Email: Name@Email.com