General Seller Templates and Scripts
Below you'll find every template you need to reach out to General Sellers, including cover letters, call scripts, text messages, emails, and ad templates, all ready to customize and use.
*** To have access to the graphic template designs, you must be SIGNED INTO your free Canva.com account.
Don’t have a Canva account? Click here to create one now.
The Instant Trust Package is designed to help create the best possible first impression when reaching out to a new lead.
This package should be mailed to or dropped off to the seller with your book prior to making the first phone call. Sending this package ensures all future phone calls are no longer cold-calls but rather warm-calls
The cover letter introduces you and explains why you’re sending the book. Linked below are five variations of our General Sellers cover letter.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
Use this chart to compare what you do to market a home versus what kind of service the average agent typically provides.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
Use this guide to share the importance of marketing and how you will help your clients listings stand out.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
Not interested in using the Canva Template?
Add testimonials and references from customers and colleagues to this document.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
Not interested in using the Canva Template?
This will prove that you are going to advertise the home better than other agents.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
Not interested in using the Canva Template?
Below you will find 5 image templates and 8 ad text variations.
To customize, simply add your headshot and seller book image to the graphic template. Review the text copy and update the highlighted sections with your information.
Note: You can use these templates as organic posts as well. Simply use the Primary Text copy as your post caption.
Image Templates
(Click the thumbnail to access the Canva Template)
Ad Caption Templates
Headline (Pick One):
- FREE BOOK: [Book Title]
- Get My Home Selling Book For Free
- Free Home Selling Book Reveals Secret To Getting Top Dollar Fast
- The 5 Secrets To Getting Top Dollar Fast
Description:
Free Book reveals 5 secrets to selling [Insert City Name] area homes for top dollar fast.
Primary Text:
[Insert City Name] Area Home Sellers! I’m giving you my 5 best Home Selling Secrets for free.
These secrets will enable you to sell your home for 3-5% more money… and sell it faster.
I use these secrets to help [Insert City Name] Area Home Sellers get top dollar fast.
I published a Home Selling Book titled, [Insert Book Title Here], where I reveal these secrets and how they work.
Would you like a free copy so you can get the most money possible on your home sale?
Then click the link below now to claim your free copy:
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Headline (Pick One):
- Claim Your Free Copy Of [Insert Book Title Here] Now!
- Get A Free Copy Of [Insert Book Title Here] Now!
Description:
Free Book reveals 5 secrets to selling [Insert City Name] area homes for top dollar fast.
Primary Text:
I’m giving you my home-selling book - for Free! That’s right.
I’m going to give you all my best secrets for selling your home for 3-5% more money… fast.
Inside, you’ll discover the 5 secrets for attracting more buyers, getting them to fall in love with your home, and negotiating the highest sale price possible.
I want [Insert City Name] Area Home Sellers to get top dollar for their homes.
And that's why I want to give you a copy of my book for free.
Claim your FREE copy of "[Insert Book Title Here]" now.
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Headline (Pick One):
- Fight Back Against The Changing Housing Market
- FREE BOOK: [Book Title]
- Get My Home Selling Book For Free
Description:
Free Book reveals 5 secrets to selling [Insert City Name] area homes for top dollar fast.
Primary Text:
Warning! The [Insert City Name] Housing is changing… and the same old home selling approach won’t cut it anymore.
If you want to get top dollar for your home, then you can’t settle for the same standard home selling approach that most sellers use.
Instead, it’s time to discover cutting edge home selling strategies that can get you 3-5% more money for your home.
These 5 unique home selling strategies will get more buyers interested, and get them to fall in love with your home, so they happily agree to pay top dollar.
They may even create a bidding war where buyers fight each other to buy your home.
Would you like to discover these proven strategies and how they work?
I published a book, [Insert Book Title Here], where I break them all down in detail and explain how they work.
Click the link below to claim your free copy of this book, while supplies are still available:
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Headline (Pick One):
- FREE BOOK: [Book Title]
5 Secrets To Getting Top Dollar Fast- Get My Home Selling Book For Free
Description:
Free Book reveals 5 secrets to selling [Insert City Name] area homes for top dollar fast.
Primary Text:
It's true. Some home sellers get top dollar when selling their home
… while other sellers lose money on their sale.
Here's why...
I’ve discovered 5 unique home-selling strategies that cause homes to sell for 3-5% more money… and sell faster at the same time.
If you miss out on these strategies, then you may end up selling your home for below market value.
Why?
Because these strategies attract way more buyers… which can create a bidding war… so your home sells for more money.
Would you like to discover how these unique strategies work?
Then you’re in luck… because I break them all down in detail in my Home Selling Book: [Insert Book Title Here].
I want to make sure that [Insert City Name] Area Home Sellers get top dollar..
So, I’m giving away free copies of my book to any homeowner who requests a copy.
All you have to do is click the link below to claim one now:
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Headline (Pick One):
- FREE BOOK: [Book Title]
- 5 Secrets To Getting Top Dollar Fast
- Get My Home Selling Book For Free
Description:
Free Book reveals 5 secrets to selling [Insert City Name] area homes for top dollar fast.
Primary Text:
Attention [Insert City Name] Area Home Sellers!
Have you ever noticed that some homes sell for top dollar… while other homes sell for less than they’re worth?
Here's why that happens...
I’ve discovered 5 unique home selling strategies that cause homes to sell for 3-5% more money… and sell faster at the same time.
At the same time, if a home seller misses out on these strategies, they may end up selling their home for below market value.
Why?
It’s because these strategies attract way more buyers… which can create a bidding war… so your home sells for more money.
Would you like to discover how these unique strategies work?
Then you’re in luck… because I break them all down in detail in my Home Selling Book: [Insert Book Title Here].
I want to make sure that [Insert City Name] Area Home Sellers get top dollar on their home sale.
So, I’m giving away free copies of my book to any homeowner who requests a copy.
All you have to do is click the link below to claim your free copy:
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Headline (Pick One):
- FREE BOOK: [Book Title]
- 5 Secrets To Getting Top Dollar Fast
- Get My Home Selling Book For Free
Description:
Free Book reveals 5 secrets to selling [Insert City Name] area homes for top dollar fast.
Primary Text:
Attention [Insert City Name] Area Home Sellers!
Do you know the 5 home selling strategies that cause homes to sell for 3-5% more money… in less time?
It’s true. I’ve discovered 5 little known home selling strategies that wealthy home sellers use to sell their home for more money, in less time.
Even better, I’ll break them all down for you in detail in my Home Selling Book: [Insert Book Title Here].
I’m giving free copies of my book to [Insert City Name] Area Home Sellers, to ensure that they get top dollar when selling their home.
All you have to do is click the link below to claim your free copy:
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Headline (Pick One):
- FREE BOOK: [Book Title]
- 5 Secrets To Getting Top Dollar Fast
- Get My Home Selling Book For Free
Description:
Free Book reveals 5 secrets to selling [Insert City Name] area homes for top dollar fast.
Primary Text:
[Insert City Name] Area Homeowners!
Thinking of selling your home?
If you want top dollar, then pay attention.
I’ve discovered the secrets that wealthy home sellers use to get top dollar for their home, and get it sold fast.
You can get access to all these secrets inside my Home Selling Book: [Insert Book Title Here].
I want to make sure that [Insert City Name] Area Home gets top dollar when selling their home.
So, I’m giving away a free copy of my book to any home sellers who want a free copy.
Click the link below now to claim your free copy:
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Headline (Pick One):
- FREE BOOK: [Book Title]
- 5 Secrets To Getting Top Dollar Fast
- Get My Home Selling Book For Free
Description:
Free Book reveals 5 secrets to selling [Insert City Name] area homes for top dollar fast.
Primary Text:
Who else wants to discover the secrets that Wealthy Home Sellers use to sell their homes fast and for more money?
I break down these exact strategies inside my book: [Book Title].
I'm sharing it with [City Name] Area Home Sellers, so they can get top dollar on their sale.
You can claim your Free Copy here:
[Your Lead Capture Website URL]
Provided by [Agent Name] of [Brokerage Name].
Not intended to solicit properties currently listed for sale or buyers under contract with any other real estate company or agent. Equal Housing Provider.
Click on the template image for a preview and access to the customizable Canva Template.
*You must be SIGNED INTO your free Canva.com account to use the provided templates.
Have your own letterhead? Simply scroll below the Canva Templates to copy the letter text.
General Seller Letter Template
Dear [First Name],
I just wanted to drop off this package because I am very familiar with this area and know of buyers currently looking to purchase homes here. Ever wonder why two identical houses sell for entirely different prices?
Why does one house sell for $188,000, while another house, identical in every way, brings in $202,000? It just doesn’t make sense.
The truth is, similar homes sell for varying prices all the time. It happens all across the country. It happens in markets large and small.
Surely, there must be a reason!
These houses do not sell for more money by accident. No magic trick helped one seller get a better deal than the other. On the contrary, higher sales prices are the direct result of careful planning. However, there are a few secret strategies employed by experienced home sellers.
If you’re willing to meet with me, I will show you how I sell houses for more money and help get homeowners like you the most coin in their pockets.
In the process of selling, you’ll spend an incredible amount of time holding shows for potential buyers. Unfortunately, many are not interested in buying your home. The average home-showing process takes 3-4 hours.
I can break down how to make these showings really count. That’s just one of the many things we’ll discuss. If you have any questions, feel free to give me a call at xxx-xxx-xxxx.
Best Regards,
xxxxxxx
Not intended to solicit any properties already listed for sale with another real estate agent.
Make sure you are talking to the owner. If Steve Johnson is the owner and the person answering the phone sounds like a guy, then ask, "Hi, is this Steve?"
“Hi, this is ____. I’m the Realtor that sent you a copy of my home selling book. Do you remember receiving that book?
Pause and wait for them to say “Yes.”
“Great. I’m following up on your property at ________? Are you interested in selling that property – provided you could get the right price for it?”
If they say “Yes,” then continue below.
If they say “No,” then ask them:
“Do you think you’ll be interested in selling it in the future?”
If they say “Yes,” then find out when that will be and follow up in the future.
Tip: Always cut the follow up time in half because many people list sooner than they think.
If they say “No,” then thank them for their time and end the call.
“Excellent. I’d like to meet with you at the property sometime and show you my marketing strategies and how they can help you get top dollar for that property. When is a good time that we could meet and do that?”
If they say “Yes,” then schedule the appointment. After that, get more information to help you prepare for the appointment. Ask the following questions and note the answers.
- “If you were to sell, how soon would you want to sell the property?”
- “What is the reason you are considering selling this property?”
- “Do you have any idea what kind of price you want for the property?”
- “Can you tell me a little bit about the property?”
If they say “No,” then try and handle their objection and schedule the appointment. There are so many different ways to handle objections that I can’t handle them all here. But, if you’re persistent, many people will meet with you… and list with you!
Option 1:
Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I recently sent you some information about selling your home, and I was just wondering if you had a chance to read through it.
I’m very familiar with your area, and I know I can sell your house just by getting the right buyers in the door.
My number is XXX-XXX-XXXX. I look forward to hearing from you!
Option 2:
Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I heard that you may be interested in selling your home, so I just wanted to introduce myself and let you know I’d be happy to offer you a free market analysis to determine the value of your home.
My number is XXX-XXX-XXXX if you are interested. I look forward to hearing from you!
First Message Options:
- Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I recently sent you some information to look over, and I was just wondering if you had a chance to read through it?
- Hi HOMEOWNER! It’s AGENT NAME from BROKERAGE. I just wanted to introduce myself and let you know I’d be happy to offer you a free market analysis to determine the value of your home.
Follow-Up Message Options:
- Selling a home can be a difficult and stressful process. I’d love to come by and show you how much easier I can make your life if you hire me to sell your home. When are you available?
- I want to help you be successful. What if I told you I could help you sell your home quickly for top dollar? Just let me know a time that works for you, and I’ll come by and show you some of the plans I have to sell your house.
- I’d love to sit down and talk with you about the plan I’ve come up with to sell your home. Just let me know a time that works for you.
- I’m very familiar with your area, and I know I can sell your house just by getting the right buyers in the door. I would love to show you how I plan to do that. Just let me know a time that works for you.
Subject Line:
Can you help me out?
Body:
Hi FirstName,
I have been working hard to put together my new book, and I’m reaching out to some people in my circle to read it and offer feedback on the content.
My book is full of helpful information to help home sellers get the most money possible on their sales, including tips on staging, pricing, negotiations, closing, and more.
I wanted you to be one of the first to have a copy because I trust your opinion and think my book could be really beneficial if you’re looking to sell your home now or in the future.
Where should I send you a free copy? Let me know, and I’ll get it in the mail right away. And if you have some friends or family who might be interested in reading it, feel free to send me their info, as well.
Thank you for helping me out with this!
Agent Name
Brokerage
Email
Phone
Subject Line:
My book is ready!
Body:
Hi FirstName,
I hope this email finds you and your family well.
As a real estate agent, I've learned what it takes to help anyone buy or sell a home, but unfortunately, I'm not able to share that knowledge on a day-to-day basis. That’s why I put together a book I can share with others to help them avoid many of the pitfalls people experience when buying or selling a home.
I believe that as we accumulate knowledge, it’s our responsibility to share that knowledge with others. I’d love to send you a free copy of my book now that it’s ready and if you’d like, a few extra copies to pass on to anyone you think it may help.
Just respond to this email with your address, and I’ll get your copy in the mail right away.
I appreciate your support and hope to talk to you soon. If you have any questions or have anything I can help you with, please don’t hesitate to reach out to me.
Agent Name
Brokerage
Email
Phone
Subject Line:
Did you get my last email?
Body:
Hi FirstName,
I just wanted to see if you got my emails about the book I’ve been putting together.
If you’re interested, I’d love to send you a copy that you can use whether you’re looking to sell or buy a house in the near future or even a few years from now. I’d also be happy to provide copies to any of your friends or family members who might benefit from reading it.
Please respond to this email with your shipping address, and I will get one sent out right away.
I look forward to hearing from you!
Agent Name
Brokerage
Email
Phone
Subject Line:
I’m almost out of books!
Body:
Hi FirstName,
I only have a few copies left of my book to hand out before I have to order a new shipment, so I wanted to make sure you got one before I run out!
My book is full of information to help home sellers get the most money possible on their sale, including tips on staging, pricing, negotiations, closing, and more.
I really value your opinion and would love to get you a copy.
I will be awaiting your response.
Agent Name
Brokerage
Email
Phone