Home Description Templates

Not sure what to write to make your listings sing? We’ve included a short guide on words that sell — and words to avoid. Plus, use our templates as a springboard to craft top-notch listing ads on a variety of platforms.

Tips For Writing Home Descriptions

Sometimes, it can be tough to figure out how to talk about a home so it appeals to buyers and entices them to schedule a showing. 

What makes a well-written, inviting home description? It’s a balance between describing the home for what it is and highlighting all of its best qualities. But be careful -- according to US News and World Report, there are certain “buzz” phrases that annoy or discourage potential buyers and are best avoided. These are:

  • Priced to Sell
  • Cozy
  • Luxury
  • Up-and-Coming 
  • Updated
  • “Handyman Special” or “Needs TLC” or “Fixer”
  • Walking Distance
  • “This home has it all,” “endless possibilities” or other abstractions without details.

If you’re writing your own home descriptions, there are a few things to keep in mind:

  • Construct an opening statement that will give buyers a reason to continue reading. 
  • Use compelling and creative language to offer home details. 
  • Stick to the 250 or below advised word count. 
  • Don’t use all capital letters or too many exclamation points. 
  • Avoid real estate jargon or abbreviations.
  • Be honest about the home. 
  • Follow Fair Housing guidelines, and don’t use discriminatory language. 
  • Proofread for errors. 
  • Create two or three description options and test what buyers respond to more often. 
  • Ask others for feedback. 
  • The number of bedrooms and bathrooms don’t necessarily need to go in the description, since those stats appear elsewhere. However, you might want to include them in a longer listing on a flier or other printed material. 

While being honest is imperative in a home description (don’t say the kitchen is “renovated” if all the owners did was paint the walls) there are certain words and phrases that buyers tend to like. This article from Zillow shares how certain words attract buyers and can even, in some cases, cause a home to sell for a higher price. 

 

Starter Home With Big Backyard

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BASK IN BACKYARD BLISS 

Clear your calendar and tour this welcoming home in a unique neighborhood. Spaciously designed, this home features large bedrooms, all with generous windows, a sunlight-filled kitchen, and a second sitting room perfect for relaxing with a book or having game night with the family. Get excited about a shaded backyard with stately oak trees and a privacy fence, all enticing you to host a summer barbecue with friends. With new carpet and linoleum and new, energy-efficient dishwasher, washer and dryer, this home is both practical and modern, just like you! Come see your new home today. 


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BASK IN BACKYARD BLISS - This home offers stately oak trees and a privacy fence for your next gathering, PLUS new carpet and linoleum and energy-efficient appliances inside! Schedule a tour NOW! 


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BASK IN BACKYARD BLISS 

Clear your calendar and tour this welcoming home in a unique neighborhood. Spaciously designed, this home features 3 large bedrooms, all with generous windows, a sunlight-filled kitchen, and a second sitting room perfect for relaxing with a book or having game night with the family. Both bathrooms have a tub and shower. Fresh paint throughout and immaculately clean! Get excited about a shaded backyard with stately oak trees and a privacy fence, all enticing you to host a summer barbecue with friends. With new carpet and linoleum and new, energy-efficient dishwasher, washer and dryer, this home is both practical and modern, just like you! Come see your new home today. 

Starter Home with Bonus Room and Deck

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TUCKED AWAY YET CLOSE TO TOWN

Picture your family living in this charming home on a spacious lot, complete with a circular driveway, carport, and huge fenced-in yard. Other features include new wood laminate floors, black appliances, two-year-old HVAC unit, large windows offering ample sunlight, and a bonus room, perfect for a playroom or office. You’ll love relaxing on the back deck overlooking a peaceful grove of trees ...but don’t be fooled; everything you need is a convenient drive away. Come see this stunning home for yourself. 


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TUCKED AWAY YET CLOSE TO TOWN - Enjoy modern living in this charming home appointed with black appliances and wood laminate floors throughout. With plenty of space and a divine back deck overlooking peaceful trees, you’ll love living here! Schedule a tour now. 


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TUCKED AWAY YET CLOSE TO TOWN

Picture your family living in this charming home on a spacious lot, complete with a circular driveway, carport, and huge fenced-in yard. Other features include new wood laminate floors, black appliances, two-year-old HVAC unit, large windows offering ample sunlight, and a bonus room, perfect for a playroom or office. With three large bedrooms and two full baths, this home offers plenty of living space. You’ll love relaxing on the back deck overlooking a peaceful grove of trees ...but don’t be fooled; everything you need is a convenient drive away, including shops, restaurants and retail establishments. Come see this stunning home for yourself. 

Starter Home With Great School District

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STORYBOOK CHARM WITH MODERN FLAIR

Find yourself charmed by this spacious and peaceful cottage, set back from the bustle but convenient to everything, including the highly rated ### school district. With generous bedrooms, including a master suite with walk-in closet and shower with updated tile, this home is filled with thoughtful updates. A breakfast bar in the kitchen provides plenty of meal space, and the large family room with fresh carpeting will no doubt become a favorite gathering spot. Call and tour this lovely home today! 


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STORYBOOK CHARM WITH MODERN FLAIR - You’ll appreciate the thoughtful updates to this spacious and charming cottage, located convenient to everything in town, including the award-winning ### school district. Call us and book a tour to see this beautiful home now! 


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STORYBOOK CHARM WITH MODERN FLAIR

Find yourself charmed by this spacious and peaceful cottage, set back from the bustle but convenient to everything, including the highly rated ### school district. Featuring two generous secondary bedrooms, a hall bath, and a master suite with walk-in closet and shower with updated tile, this home is filled with thoughtful updates. A breakfast bar in the kitchen provides plenty of meal space, and the large family room with fresh carpeting will no doubt become a favorite gathering spot. Double French doors lead out to a beautiful, green lawn surrounded with trees and flowers. Call and tour this lovely home today!

Mid-sized Home with Community Amenities

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NATURAL LIGHT IN THE HEART OF NATURE

Imagine coming home to this gorgeous house in a desirable neighborhood. With an abundance of natural light, hardwood flooring and 9-foot-ceilings throughout, this two-story residence on a quiet street is the perfect spot for your family’s next chapter. Featuring a bright master bedroom and bath with huge walk-in closet and a second family room for spending quality time together, you will never run out of space. The enormous kitchen is appointed with appliances to make life easier and power bills lower. Enjoy afternoons on the home’s front porch, or stroll to the community swimming pool on shaded walking trails. It’s all here, ready for you to move in and make memories. Schedule a showing and see what we mean. 


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NATURAL LIGHT IN THE HEART OF NATURE - Windows galore in this gorgeous, 2-story home on a quiet street close to community amenities. You’ll love the large kitchen with efficient appliances, hardwood floors and 9-foot-ceilings -- luxurious details without the luxury price tag! Schedule a tour now! 



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NATURAL LIGHT IN THE HEART OF NATURE

Imagine coming home to this gorgeous house in a desirable neighborhood. With an abundance of natural light, hardwood flooring and 9-foot-ceilings throughout, this two-story residence on a quiet street is the perfect spot for your family’s next chapter. Featuring a bright master bedroom and bath with huge walk-in closet, 3 other bedrooms, 2 hall baths, and a second family room for spending quality time together, you will never run out of living space. The enormous kitchen is appointed with sleek, brushed nickel appliances to make life easier and power bills lower. Enjoy afternoons on the home’s rambling front porch, or stroll to the community swimming pool on shaded walking trails. It’s all here, ready for you to move in and make memories. Schedule a showing and see what we mean. 

Mid-Sized Home on Cul-de-Sac

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YOUR HEART IS HERE - COME HOME

Enjoy the best of everything with this spacious, modern home on a quiet cul-de-sac in a desirable neighborhood with mature trees, maintained lakes and plenty of natural elements. Stroll inside and marvel at the abundant natural light thanks to numerous windows and vaulted ceilings. An open floor plan enhances the home’s airy and modern mood, with elegant touches such as an exposed brick fireplace in the living area and a kitchen equipped with natural gas stove. The master suite upstairs has his-and-hers closets, a separate water closet and a tub perfect for a relaxing soak. An sunny alcove at the head of the stairwell, perfect for an office or playroom, enhances the beauty and functionality of the second floor. You won’t want to miss this exquisite home!  


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YOUR HEART IS HERE - COME HOME - This gorgeous dwelling on a quiet cul-de-sac offers the best of everything, from a picturesque neighborhood to a modern, open floor plan with plenty of light, updated gas appliances, and brick fireplace! Call us and tour this home today. 


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YOUR HEART IS HERE - COME HOME

Enjoy the best of everything with this spacious, modern home on a quiet cul-de-sac in a desirable neighborhood with mature trees, maintained lakes and plenty of natural elements. Stroll inside and marvel at the abundant natural light thanks to numerous windows and vaulted ceilings. An open floor plan enhances the home’s airy and modern mood, with elegant touches such as an exposed brick fireplace in the living area and a kitchen equipped with natural gas stove. The master suite upstairs has his-and-hers closets, a separate water closet and a tub perfect for a relaxing soak. An sunny alcove at the head of the stairwell, perfect for an office or playroom, enhances the beauty and functionality of the second floor. You won’t want to miss this exquisite home! 

Mid-Sized Home with Swimming Pool

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RELAX THE DAY AWAY 

Summer parties and weekends spent unplugging are both easy at this delightful home complete with sparkling pool and outdoor patio. Soak in the outdoor sights, then head inside where gorgeous hardwood floors, stainless steel appliances and an original brick fireplace complete the open concept kitchen and family room. Master bedroom features his-and-hers sinks in the generous bathroom and a soaking tub, plus a private balcony ideal for stargazing. Come and see this amazing home soon. 


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RELAX THE DAY AWAY - Enjoy al fresco living with this home’s outdoor patio and sparkling swimming pool. Inside, you’ll find gorgeous hardwood floors, a brick fireplace and open concept floorplan. And don’t miss the upstairs master suite with its private balcony - stargazers will love this one! Call to schedule a showing today! 


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RELAX THE DAY AWAY

Summer parties and weekends spent unplugging are both easy at this delightful home complete with sparkling swimming pool and outdoor patio surrounded in a lush, floral landscape. Soak in the outdoor sights, then head inside where gorgeous hardwood floors, stainless steel appliances and an original brick fireplace complete the open concept kitchen and family room.  A large laundry room, half bath and mud room make busy days easier. Upstairs, you’ll discover Two sunny bedrooms appointed with a jack-and-jill bath and a modern yet elegant master bedroom featuring his-and-hers sinks and a soaking tub, plus a private balcony ideal for stargazing. Come and see this amazing home soon.

Waterfront Luxury Home

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A PERFECT WATERFRONT RETREAT

Dreams come true at this waterfront abode with private dock. Keep your boat in tip-top shape in the separate boat storage and relax on the expansive brick patio, complete with an outdoor kitchen for grilling and showers for rinsing the sand off. Inside, the state-of-the-art kitchen with breakfast bar inspires family meals as well as gatherings. You’ll love the huge laundry room with front-loading washer and dryer plus a wine cooler perfect for keeping those bubbles chilled. Original hardwood floors in this historic home have been refinished to perfection and reflect plenty of light from the clerestory windows. Gather around the fireplace in the family room and watch the sun sink down thanks to panoramic views. You won’t want to miss this elegant home, brimming with everything your heart desires. Schedule now! 


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A PERFECT WATERFRONT RETREAT - Park your boat, take in the breathtaking scenery on your private dock or prepare a gourmet meal in the outdoor kitchen - it’s all possible with this breathtaking home. Inside, a fireplace makes a perfect setting for enjoying panoramic views, and the elegant kitchen invites family and friends. Book a tour today! 


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A PERFECT WATERFRONT RETREAT

Dreams come true at this waterfront abode with private dock. Keep your boat in tip-top shape in the separate boat storage and relax on the expansive brick patio, complete with an outdoor kitchen for grilling and showers for rinsing the sand off. Inside, the state-of-the-art kitchen with breakfast bar inspires family meals as well as gatherings. You’ll love the huge laundry room with front-loading washer and dryer plus a wine cooler perfect for keeping those bubbles chilled. Original hardwood floors in this historic home have been refinished to perfection and reflect plenty of light from the clerestory windows. Gather around the fireplace in the family room and watch the sun sink down thanks to panoramic views. With a downstairs master suite and four bedrooms upstairs with private baths, you and your guests will revel in comfort. You won’t want to miss this elegant home, brimming with everything your heart desires. Schedule now! 

Wooded Luxury Home

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ON A CLEAR DAY YOU CAN SEE FOREVER

Take in the views from surrounding woods while relaxing in extravagance and privacy at this picturesque estate. The home’s peaceful setting offers a colorful, lush landscape on a rolling 1.25 acre lot perfect for getting “back to nature,” all in the midst of city convenience. Take a peek inside at the original heart pine floors, 12-foot cathedral ceilings, French windows, and ornate crown moulding throughout, offering a lofty elegance. A spellbinding master suite with spa tub is joined by four bedrooms featuring private baths so your visiting family members and friends will enjoy comfort and space. Power bills will be low thanks to a brand-new, solar-paneled roof and smart appliances. Designed by renowned local architect XXX XXX, this fantastic home is not to be missed! 


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ON A CLEAR DAY YOU CAN SEE FOREVER - Peaceful woods offer plenty of privacy at this elegant estate, complete with a lush landscaping on 1.25 acre lot. Original heart pine flooring, cathedral ceilings, French windows and ornate details at every turn will entice the most discerning eye. Call and schedule a tour of this fantastic home today. 


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ON A CLEAR DAY YOU CAN SEE FOREVER

Take in the views from surrounding woods while relaxing in extravagance and privacy at this picturesque estate. This custom home’s peaceful setting offers a colorful, lush landscape on a rolling 1.25 acre lot perfect for getting “back to nature,” all in the midst of city convenience. Take a peek inside at the original heart pine floors, 12-foot cathedral ceilings, French windows, and ornate crown moulding throughout, offering a lofty elegance. A spellbinding master suite with spa tub is joined by four bedrooms featuring private baths so your visiting family members and friends will enjoy comfort and space. Power bills will be low thanks to a brand-new, solar-paneled roof and smart appliances. Designed by renowned local architect XXX XXX, this fantastic home is not to be missed!

Luxury Home with Mother-in-Law Cottage  

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IMAGINE THE GOOD LIFE

Enjoy every moment at this spectacular home, equipped with a mother-in-law or guest quarters for maximum space. Featuring a split floor plan of 5 bedrooms, an office, and 3 beautifully updated bathrooms, there’s room for all your loved ones. A  large kitchen with an open dining room with brick fireplace makes preparing and serving meals a breeze. This home offers a sizeable fully-fenced backyard with an in-ground swimming pool, perfect for entertaining or just relaxing with the family. This property has a mobile home dwelling (with active utilities) currently an income property. Property is equipped for RV, boat, and trailer storage.


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IMAGINE THE GOOD LIFE - This spectacular, spacious home with separate quarters for a guest or mother-in-law has everything, including an in-ground swimming pool (with slide!) and an elegant kitchen and dining room complete with fireplace. 


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IMAGINE THE GOOD LIFE

Enjoy every moment at this spectacular home, equipped with a mother-in-law or guest quarters for maximum space. Featuring a split floor plan of 5 bedrooms (3 at the front of the home and 2 on the west wing of the property), an office, and 3 beautifully updated bathrooms (2 with spacious stand up showers and one with soaking garden tub), there’s room for all your loved ones. A  large kitchen with an open dining room with brick fireplace makes preparing and serving meals a breeze. This home offers a sizeable fully-fenced backyard with an in-ground swimming pool and attached slide, perfect for entertaining or just relaxing with the family. This property has a mobile home dwelling (with active utilities) currently an income property. Property is equipped for RV, boat, and trailer storage.

Luxury Home on Golf Course

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WAKE UP TO YOUR DREAM HOME

Live in marvelous elegance in this beautiful, all brick former model home designed with upscale finishes and 5-car parking (attached & detached). Retreat to the backyard’s gorgeous outdoor living space right on the elite ### Country Club Course, featuring an outdoor kitchen, high-quality appliances, ice maker, sink, refrigerator and bar, stone fireplace, media wall, and ample covered space for all-season enjoyment. The interior of this home is a place offering comfort for family and guests. Take in the sunlit entryway opening to a family room with fireplace and coffered ceiling. The generous kitchen features all granite countertops, a large island, walk-in pantry and chic appliances by Subzero. Retire to the den with a cup of hot tea and enjoy elegant wood touches in solid cherry. The master suite boasts two oversized walk-in closets & luxurious master bath. A bonus game room includes a custom bar, home theater, and wine cellar. Tour this breathtaking home today. 


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WAKE UP TO YOUR DREAM HOME - This marvelous and elegant home on the golf course features a splendid outdoor living space, modern kitchen with Subzero appliances and bonus game room with bar, wine cellar and home theater. Schedule a tour and see how sweet life can be! 


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WAKE UP TO YOUR DREAM HOME

Live in marvelous elegance in this beautiful, all brick former model home designed with upscale finishes and 5-car parking (attached & detached). Retreat to the backyard’s gorgeous outdoor living space right on the elite ### Country Club Course, featuring an outdoor kitchen, high-quality appliances, ice maker, sink, refrigerator and bar, stone fireplace, media wall, and ample covered space for all-season enjoyment. The interior of this home is a place offering comfort for family and guests. Take in the sunlit entryway opening to a family room with fireplace and coffered ceiling. The generous kitchen features all granite countertops, a large island, walk-in pantry and chic appliances by Subzero. Retire to the den with a cup of hot tea and enjoy elegant wood touches in solid cherry. The master suite boasts two oversized walk-in closets & luxurious master bath, and four more bedrooms with private baths ensure your guests will be comfortable. A bonus game room includes a custom bar, home theater, and wine cellar. Tour this breathtaking home today. 

Other Templates

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