Replay: How To Transform Your Book Into A
Local Resource Training
In this workshop we covered:
Endorsed Provider Invitation Letter Template
Dear CONTRACTOR,
My name is AGENT, and I’m a real estate agent with BROKERAGE in CITY.
I am currently accepting applications for endorsed providers in my real estate book, TITLE OF BOOK, which I’ve included a mock-up of here for you to peruse.
This book will be given to potentially hundreds of local customers to guide them through the process of buying or selling their homes.
These leads are highly likely to need your services and will reference the recommendations inside my book to choose which local professionals to work with.
If you are ultimately chosen as an endorsed provider, I ask that you pay a small fee of X to help cover the cost of printing the book and sending it to local customers.
I can assure you, your small investment will be money well spent.
When I give clients my book, they instantly see me as an expert. They respect my opinions and follow my advice. At the end of my book, I plan to offer my highest recommendation of the local professionals I choose to endorse.
If you are chosen, I will provide a description of the services you offer, in addition to your contact information.
This is different than a paid advertisement in a newspaper or brochure. Instead of telling people they should hire you, I’m going to personally recommend they hire you.
A local paper may charge $12 per inch for an ad, so a 4-inch by 10-inch ad would cost $480. Major national papers may charge $10,000 or more for the same ad.
And do you know what’s likely to happen to that newspaper? It’s going to be thrown away or recycled, along with your ad that may never have been seen by the people you were hoping to reach.
But if your information appears in a book — not as an ad, but as a professional recommendation — it has staying power. Books have a high perceived value. They don’t get thrown away, and they even get passed around from person to person. Imagine the exposure your business could see over the life of this book.
If you’d like to talk more about this amazing opportunity to expose your business to hundreds, or even thousands, of promising local customers, give me a call.
AGENT
BROKERAGE
EMAIL
PHONE
Endorsed Providers
The process of selling a home can be stressful, even if you’re working with a professional real estate agent, like myself.
Chances are, you’ll have to hire various professionals throughout the process, either to prepare your home for sale, or to fix any of the numerous issues that can pop up in a home inspection.
The last thing you want to do is hire an unreliable contractor who delays — or even ruins — your home sale.
I’ve experienced firsthand the work of numerous local contractors and professionals. I know which companies will produce the highest-quality work, and which ones to avoid.
Because I want my clients to have the most stress-free and successful real estate experiences possible, I recommend only the best professionals in a variety of specialties — from home-staging experts to general contractors and electricians.
I have personally worked with each contractor endorsed in this book, and each one comes with my highest recommendation. You can confidently hire any one of these companies or individuals, knowing you’ll be in great hands.
In this section, I’ve provided you with a list of resources, along with a brief explanation of how each one can help you have the ultimate home-selling experience.
Endorsed Providers
The process of buying a home can be stressful, even if you’re working with a professional real estate agent, like myself.
Chances are, you’ll have to hire various professionals throughout the process, either to fix any of the issues that can pop up in a home inspection or to help you turn the home you purchase into the home of your dreams.
The last thing you want to do is hire an unreliable contractor who delays — or even ruins — your home purchase.
I’ve experienced firsthand the work of numerous local contractors and professionals. I know which companies will produce the highest-quality work, and which ones to avoid.
Because I want my clients to have the most successful buying experience possible, I recommend only the best professionals in a variety of specialties — from general contractors and electricians to moving companies and home remodelers.
I have personally worked with each contractor endorsed in this book, and each one comes with my highest recommendation. You can confidently hire any one of these companies or individuals, knowing you’ll be in great hands.
In this section, I’ve provided you with a list of resources, along with a brief explanation of how each one can help you have the ultimate home-buying experience.