Replay: How To Find Divorce Leads And Win The Listings

Important Notes:  

• We recommend including your address to be compliant with the CAN-Spam Law. It is your job to research all laws in your area to make sure you are in compliance. We are not lawyers, and this is not legal advice. 
• If anyone asks to be removed from future emails, then, by all means, remove them! 

Subject: Clients selling their home?

Email Body: 

[First Name], 

Do you ever have any clients selling their homes? If so, consider referring them to me. 

I can help with a Market Analysis and will always be easy to work with and responsive during the transaction. 

When you have a client selling their home, you can offer them a copy of my home-selling book that shows how to sell a home for top dollar. 

They can read a digital copy on my website: [Enter Lead Capture Link]

Sincerely, 

Your Name
Your Company
Your company’s physical address

P.S. If you don’t want me to contact you again, let me know. 

Important Notes:  

• We recommend including your address to be compliant with the CAN-Spam Law. It is your job to research all laws in your area to make sure you are in compliance. We are not lawyers, and this is not legal advice. 
• If anyone asks to be removed from future emails, then, by all means, remove them! 

Subject: Following up

Email Body:

[First Name],

I reached out to you last week to see if you have any clients selling their homes.

When you have a client selling their home, you can offer them a copy of my home-selling book that shows how to sell a home for top dollar. 

They can read a digital copy on my website: [Enter Lead Capture Website]

Or, if you prefer, I can give you some physical books that you can give to clients when you meet them. 

Just let me know, and I can drop them off at your office. 

Sincerely, 

Your Name
Your Company
Your company’s physical address

P.S. If you don’t want me to contact you again, let me know. 

Important Notes:  

• We recommend including your address to be compliant with the CAN-Spam Law. It is your job to research all laws in your area to make sure you are in compliance. We are not lawyers, and this is not legal advice. 
• If anyone asks to be removed from future emails, then, by all means, remove them! 

Subject: Did you get my email?

Email Body: 

[First Name], 

I have decided to specialize in working with attorneys when their clients need to sell their homes. 

I know that if am able to help you reach your goals, then you’ll want to recommend me to other attorneys you may know.

Please let me know if there is anything I can do you help. 

Sincerely,

Your Name
Your Company
Your company’s physical address

P.S. If you don’t want me to contact you again, let me know. 

Important Notes:  

• We recommend including your address to be compliant with the CAN-Spam Law. It is your job to research all laws in your area to make sure you are in compliance. We are not lawyers, and this is not legal advice. 
• If anyone asks to be removed from future emails, then, by all means, remove them! 

Subject: I want to help you!

Email Body: 

[First Name], 

Working as an attorney is often a thankless job. 

Clients expect you to work miracles and get angry when something outside of your control goes wrong. 

Fortunately, I’m here to make your life easier. 

Here are a few ways I can help you:

- Free Market Analysis. If you need a market analysis on any client’s home, just let me know and I’ll send it to you. 

- A Confidential, Anonymous Market Analysis (for your own eyes only). I can provide you with that information without contacting your client or viewing the home. 

- An Easy-Going, Cooperative Experience. I’m looking to build long-term relationships with attorneys like you, so it’s my goal to be easy to work with. I want you to feel comfortable referring your clients to me. 

The next time one of your clients is thinking about selling their home, you can offer them a copy of my home-selling book that shows how to sell a home for top dollar. 

They can read a digital copy on my website: [Enter Lead Capture Website]

Remember, I’m here to help you! 

Sincerely,

Your Name
Your Company
Your company’s physical address

P.S. If you don’t want me to contact you again, let me know. 

Hi, is this [First Name]?

Hey [name of prospect]! This is [Your Name]. I’m a Realtor, and I’ve been trying to reach you about my Divorce Home-Selling Book. I’m following up to see if I could drop it off at your office sometime and talk to you for five minutes. I promise I won’t take up any more than 5 minutes of your time. Are you OK with me dropping it off sometime? 

If they say “Yes.”

Find a time when they will be available and drop off your book.  

If they say “No.”

Can I mail you a copy of my book so you have it available in case you ever want to give it to a client? 

Dear Friend,

I’m sorry to hear about your divorce and the hardship you may be going through right now. I know it’s not easy and can be stressful for all parties involved. 

I wanted to reach out and introduce myself. I am a local Realtor who specializes in selling homes for top dollar. I wanted to send you a copy of my book that shows you some of the different strategies I use to do that. Please check out my book and let me know if you have any questions. 

Here are some of the different ways I can help you: 

• I focus on top-notch marketing to attract the most buyers possible so your home sells for top dollar. I have a step-by-step marketing plan that I follow with every property to ensure your home gets maximum exposure. 
• I will treat all parties involved fairly and professionally — and focus on getting your home sold with minimal conflict.  
• I help you look at all your options for selling or keeping your home, so you can make the best decision to protect your best interests.
• If you’d like to know what your home is worth, let me know. I can put together a FREE Comparable Market Analysis and send it to you. You can use that to make better decisions during this difficult process. 

If there is anything I can help you with or if you simply have questions, please feel free to reach out to me anytime. I look forward to hearing from you.

Best Regards,

Your Name
Your Real Estate Company
Phone: (XXX)XXX-XXXX
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with another real estate agent.

Step 1: Make sure you are talking to the right person. That’s why you want to call and ask for the owner by their first name only. 

“Hi, is this [First Name]?”

Step 2: Introduce yourself and try to start a conversation. 

“Hey [name of prospect]! This is [Your Name]. I’m a Realtor, and I sent you a copy of my home-selling book that has some tips about selling your home during a divorce. Do you remember seeing that book?” 

Pause and wait for them to answer.

“Here’s something that might be helpful for you. A lot of people in your situation want to get a Market Analysis to see exactly what their home is worth. This helps them make a better decision on what to do during the process. I can put together a free, complimentary market analysis for you. Is that something you’d be interested in?” 

Pause and wait for them to answer.

If they say “Yes,” ask for information on their home and — if possible — set up an appointment to meet them and check out their home. 

If they say “No,” ask them the following:

“I specialize in selling homes for people going through a divorce. I’d like to have a chance to show you and your soon-to-be ex-spouse how I can help you with that. Would you give me the opportunity to do that if you do decide to sell your home?” 

If they say “No,” thank them for their time and end the call. 

If they say “Yes,” ask them the following:

“At this point, do you think you will be selling or are you leaning toward one of you keeping the home and buying the other one out?” 

If they say “Selling,” then ask them the following:

“If that is the case, the next step would be for me to check out the house and give you an idea of what I think I can sell it for. When is a good time that I can meet with you to check out the house?” 

If possible, try and meet with both parties together. If not, you need to meet with one, do a CMA, give them your listing presentation, and try to win them over. After that, you need to meet with the other party, and go through the entire process with them, as well. 

If you do a good job at this, then you can win over both parties and win the listing. It’s actually not that hard to be the winning “neutral” agent. Here’s why. Most of the time, if one party brings in their preferred agent, the other one will naturally distrust that “preferred” agent because they feel like they’ll represent the other party at their expense. 

So, unless both parties have a “neutral” agent that they like and trust — which is rare — then it’s easy for you to be that “neutral” agent and win the listing. 

If they say “One of us will be keeping the home,” then ask them the following:

“Ok. Thank you for your time. If you don’t mind, I might check back with you down the road in case anything changes.” 

Thank them for their time and end the call. 

Note. It pays to follow up even if they are certain that the other party will be buying them out. Oftentimes, one party thinks they have the financial capability to buy out the other party. But, those deals often fall through because of a disagreement over the home’s value or because the other party can’t obtain financing. 

A Strong Marketing Plan Is The Key To Selling Your Home For Top Dollar

I mailed you a copy of my book that reveals how to sell a home for top dollar during a divorce. Make sure you check out all the useful tips inside.

My book has lots of helpful information on how to attract more buyers to your home. 

Here are some of the best tidbits you’ll find inside:   

• How you can use the 80/20 rule to make your home stand out from other homes and attract the ideal buyer. (These buyers are more likely to pay you top dollar for your home.) 
• Why the pictures of your home are crucial to getting it sold. 
• How to get top-notch pictures of your home so buyers fall in love with it and schedule a showing. 
• Why the showing condition of your home is so important and can compel buyers to pay 5-10 percent more money for it.
• Several different ways you can improve the showing condition of your home so it sells for top dollar.

Would you like to know exactly how I can generate more buyer interest in your home and get it sold? Then give me a call at (XXX)XXX-XXXX to schedule a meeting. Or, send me an email at Name@Email.com. I look forward to hearing from you.

Sincerely, 

Your Name
Your Real Estate Company
Phone: [XXX]XXX-XXXX
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with a real estate agent. If your home is already for sale, then please disregard this message.

My 3-Step Formula Will Get Your Home Sold For Top Dollar!

I sent you my divorce home-selling book and haven’t heard back from you yet, so I’m following up. 

Inside my book, I show you some of my different home-selling strategies that will get your home sold for top dollar. 

The 3 most important tips are what I call the 3-Step Formula. I understand you may not have had the time to read my book. So… 

Here’s a quick summary of the 3-Step Formula that will get you top dollar:

#1. Expose your home to more buyers. 93% of buyers start their searches online. I have access to extensive online marketing that will expose your home to the most buyers possible. 

#2. Top-Notch Marketing. There are many different aspects of marketing. But, the most important ones are:

• High-quality, charming pictures that showcase your home’s appeal online. 
• Understanding the 80/20 rule and using it to make your home stand out from other homes. 
• The process I use to hook buyers online and cause them to fall in love with your home before they have ever seen it in person

#3. Help you improve the showing condition of your home. A staged home will sell for more money than a home that is not staged. 

This is a brief letter, so I won’t write the contents of the entire book. But when you’re ready for more in-depth information, you can find it all inside my book. Or, you can give me a call at (XXX)XXX-XXXX. I’d be happy to meet with you and explain these strategies to you in person.

Sincerely, 

Your Name
Your Real Estate Company
Phone: [XXX]XXX-XXXX
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with a real estate agent. If your home is already for sale, then please disregard this message.

The Pictures Of Your Home Can “Make” Or “Break” Your Sale!
Let Me Help You “Make The Sale” And Get Your Home Sold! 

Think about it. When you’re browsing online for your next home, what piques your interest? 

Even if the square footage, neighborhood and everything else is perfect, if a house doesn’t look good in the photos, you probably won’t go see it in person. 

It’s been proven that getting the best photos of your home will attract more buyers. 

Here’s how I’ll capture top-notch pictures to use in marketing your home:  

#1: Make sure the pictures are captured by a professional, experienced photographer that uses professional-grade equipment. 

#2. Ensure that the pictures of your home capture its best features and the natural “charm” of your home. Great pictures are an art and a science. I’ll make sure they look amazing. 

#3. Professional Photo Editing. An Instagram filter is not going to cut it! I’ll make sure the photos are touched up to make them look their absolute best. 

Would you like to see exactly how attractive pictures will generate more buyer interest so you get top dollar? Then please give me a call at (XXX)XXX-XXXX to schedule a meeting. Or, send me an email at Name@Email.com.

Sincerely, 

Your Name
Your Real Estate Company
Phone: [XXX]XXX-XXXX
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with a real estate agent. If your home is already for sale, then please disregard this message.

Why You Should Consider Hiring Me To Sell Your Home 

If you decide to sell your home, here’s why you should consider hiring me to help you. Your home deserves the attention that a top-notch marketer can give to it. 

If you hire me to sell your home, I will implement my 10-step system to sell your home for the most money possible in the shortest amount of time. 

Here’s my 10-Step Plan to market your home aggressively and get it sold:  

Step 1: Evaluate your home to identify the reasons it may not have sold yet.  

Step 2: Evaluate the price of your home in the current market, and tweak if necessary.

Step 3: Determine the best features of your home and aggressively market them to buyers. 

Step 4: Identify any necessary repairs or upgrades to your home.

Step 5: Help you stage your home to highlight its beauty and functionality. 

Step 6: Take professional photos that show your home’s exterior and interior to showcase your home in its best light.

Step 7: Use vivid language to create an online listing that attracts the right buyers to your home.

Step 8: Promote your home on a variety of real estate websites and social media platforms for maximum buyer exposure. 

Step 9: Set up tours for interested buyers and get their feedback afterward. 

Step 10: Negotiate the highest possible price to sell in a timely fashion that suits you, as well as the buyer. 

Would you like to see exactly how attractive pictures will generate more buyer interest so you get top dollar? Then please give me a call at (XXX)XXX-XXXX to schedule a meeting. Or, send me an email at Name@Email.com.

Sincerely, 

Your Name
Your Real Estate Company
Phone: [XXX]XXX-XXXX
Email: Name@Email.com

Not intended to solicit any properties already listed for sale with a real estate agent. If your home is already for sale, then please disregard this message.