Land More High-Dollar Deals With The Luxury Listing Funnel
How would you like to make more money while doing less work? Well, by targeting higher-priced listings you can do just that. It’s simple math, the larger the listing price the more money in your pocket. But here’s the thing about luxury listings, most agents shy away from them. That means they are ripe for you to target.
Throughout this course, you will learn how to locate listing leads in a variety of different niches online, build an Instant Trust Package to ensure you are never making another cold-call and get all the resources you need to create a flawless follow up campaign.
Before you can send your marketing materials to a luxury listing you have to find them, right? Below, Ben will walk you through how to find leads online in the top eight niches. For a more in-depth look at these steps you can check out our Complete Guide To Finding Leads Online.
Note:
The definition of a luxury listing is going to vary depending on your market, so simply define the price point you consider “high-dollar” and target leads from that baseline.
How To Build And Send Your Instant Trust Package
How To Build And Send Your Instant Trust Package
Your Instant Trust Package is designed to help create the best possible first impression when reaching out to a new lead.
This package should be mailed to or dropped off to the seller prior to making the first phone call. Sending this package ensures all future phone calls are no longer cold-calls but rather warm-calls
Check out what Authorify member Weyland had to say about making contact with home sellers after sending The Instant Trust Package.
What Is Included In The Instant Trust Package and How To Customize It?
You don’t have to add all of these marketing pieces. Modify the documents to match what you do and the way you do business. You can insert the documents in your book package – before or after your book.
**NOTE**
The downloadable templates below will require a free Canva.com account. Be sure to watch the tutorial videos in each of the following sections for instructions on how to customize each template.
If you are new to Canva, please watch the following video to see how to create a free account and set it up for success.
Your Book
Obviously, your book will be front and center of any Instant Trust Package you send. The book is what will catch their eye first. To add an extra level of personalization, leave a handwritten note in the cover or mark individual pages with Post-Notes.
Cover Letter
The cover letter introduces you and explains why you’re sending the book. Linked below are three variations of our General Sellers cover letter. Over on the Cover Letter Templates Page we have more than a dozen niche specific cover letter templates to choose from.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips
Customization Checklist:
Agent Comparison Chart
Use this chart to compare what you do to market a home versus what kind of service the average agent typically provides.
Click the desired image to access the customizable Canva Template.
Click the desired image to access the customizable Canva Template.
Customization Checklist:
Marketing Plan
Use this sample marketing plan to illustrate what you offer and how you market the homes you list. Feel free to modify this to match what you will do to market your prospect’s home.
Click the desired image to access the customizable Canva Template.
Click the desired image to access the customizable Canva Template.
Customization Checklist:
Reference Letters
Add testimonials and references from customers and colleagues to this document.
Click the desired image to access the customizable Canva Template.
Click the desired image to access the customizable Canva Template.
Customization Checklist:
Photo Brochure
This will prove that you are going to advertise the home better than other agents.
Click the desired image to access the customizable Canva Template.
Click the desired image to access the customizable Canva Template.
Customization Checklist:
How To Send The Instant Trust Package?
The Mailed Package
Insert your book and the package contents inside a bubble mailer. Once you’ve got your books packed up, go to the post office, buy stamps and mail them to your leads.
Where to buy the bubble mailers:
The Drop-Off Package
Most listings are won because of follow up. We ran some numbers recently and 45% of the listings an agent took were won after repeated follow up attempts. That’s why you must follow up.
We built out a great follow up campaign that will help you do that. It includes all the necessary elements to run a seamless campaign and start getting listings immediately.
It starts with your Book Package and progresses through a series of follow-up letters and even phone scripts.
We’ve even established a timeline, so you know exactly when to follow up with the next letter or phone call. All you need to do is list the home; we’ve done the hard part for you. You can load these letters into a follow-up sequence in Top Producer or whatever CRM you use.
Modify these templates below to fit the particular seller's situation.
Pro Tip: Hire a Virtual Assistant to handle all of your lead gen and follow-up so you have more time to spend with clients! From lead generation and appointment setting to social media management and data collection, the Boost Assist team can help you delegate routine tasks and free up your schedule to focus on the bigger picture!
Find out more about Boost Assist here!
