Replay: Tips and Tricks For Creating Real Estate Content Fast
As a real estate professional, the list of tasks to keep your business on track can seem endless. From compiling market research and generating listing descriptions to holding open houses and showing buyers home after home, it begins to add up. Add on top of that the need to build an online presence and share valuable content with your sphere of influence and it can get downright overwhelming.
In this member workshop, we discuss some tips, trick and tools for creating a steady stream of content.
Pairing AI tools like ChatGPT and the content already inside of your Authorify books is a great place to start generating new ideas for content pieces to share with your sphere via social media, blogs and email.
ChatGTP Prompt:
Act as an Instagram marketing expert specializing in creating content for real estate agents that attracts buyers and sellers to their businesses. Using the text below, give me 4 Instagram reel scripts, 4 content emails for my list and 4 short blogs. I am a real estate agent in (Your City) and my goal is to engage and educate local home buyers and sellers: [PASTE the contents of a book chapter here]
Once you receive the content results, pick out the best options and ask follow-up questions such as: I really like blog number 3, can you turn it into a social media text post and offer my Home Buyers Guide Book in the CTA?
This simple prompt will send you down the path of creating countless pieces of valuable content for your audience.
Introduction
When it comes to video equipment, you already have the #1 tool for recording all of your social media videos… your smartphone. Regardless of the type of phone you have, the advancements in the imaging technology is such that professional cinematographers have started using smartphones in their productions.
But, outside of your phone, there are a few key pieces of equipment and tools that will make it much easier to produce higher quality videos on your own. Below you will find our suggested items, as well as.
Lighting
Want to take your video from mediocre to professional in the flip of a switch? Add a light. Lighting is the single biggest way to enhance any social media video. Check out the video above to see our suggestions for the types of lights to use and tips for getting the most our of them.
Suggested Light Options:
Microphone
Good clean audio is another key to creating more professional videos. Now, with that said, in many situations your phone’s microphone will be more than adequate. But, for those situations where there is a lot of background noise an inexpensive microphone will make all the difference. Check out the video above to see our tips for proper microphone placement and some suggested options.
Iphone Compatible Microphone Options:
USB-C Compatible Microphone Options:
Teleprompter
One of the best things you can do to uplevel your video production is to have a well thought out and concise script. While you could try to memorize a short script or have it printed out for reference, there are a ton of great teleprompter apps available. Each teleprompter app will have its own unique set of features and price points. Down below you will see links to some of the most popular teleprompter applications on the market. Find the one that offers the best features for your needs and give it a try. In the video above, we show you how to best transfer our template scripts onto your phone for use within the teleprompter application and what features to look for in a teleprompter app.
Teleprompter App Suggestions:
Iphone
Android
While you can upload you video content as is, it is best to at a minimum add captions. There are tons of softwares available to help you add engaging captions to your videos.
Some of the best available options are:
Opus Clip - Tutorial video can be found here.
Descript - Tutorial video can be found here.
Capcut - Tutorial video can be found here.
Need help editing your video content?
Hire a Virtual Assistant or Freelancer to do it for you.
There are plenty of websites where you can find and hire video editors to take your raw recordings and turn them into engaging finished products.
The links below will take you directly to the freelancer directory for short form video editors:
Fiverr
Upwork
