Never Make Another Cold Call Again!

You don’t like getting cold calls and neither do your listing leads.  We have grown so tired of cold calls the United States Government created the National Do Not Call Registry. So, with what you learn in this course you will no longer be cold calls, you will now be making warm calls to leads who already know and view you as a trusted expert.

Below you will find the three steps for following the No Cold Calling Funnel!

How To Find New Leads Online

Before you can make a cold call you have to find the lead, right? Well Step One of The No Cold Calling Funnel is no different.

Below, Ben will walk you through how to find leads online for the top eight niches. For a more in-depth look at these steps you can check out our Complete Guide To Finding Leads Online.

 
 
 
 
 
 
 
 

Sending The Instant Trust Package

How To Build And Send Your Instant Trust Package

How To Build And Send Your Instant Trust Package

Your Instant Trust Package is designed to help create the best possible first impression when reaching out to a new lead.

This package should be mailed to or dropped off to the seller prior to making the first phone call. Sending this package ensures all future phone calls are no longer cold-calls but rather warm-calls

Check out what Authorify member Weyland had to say about making contact with home sellers after sending The Instant Trust Package.

Instant Trust
What Is Included In The Instant Trust Package and How To Customize It?

You don’t have to add all of these marketing pieces. Modify the documents to match what you do and the way you do business. You can insert the documents in your book package – before or after your book.

**NOTE**

The downloadable templates below will require a free Canva.com account. Be sure to watch the tutorial videos in each of the following sections for instructions on how to customize each template.

If you are new to Canva, please watch the following video to see how to create a free account and set it up for success.

Your Book

Obviously, your book will be front and center of any Instant Trust Package you send. The book is what will catch their eye first. To add an extra level of personalization, leave a handwritten note in the cover or mark individual pages with Post-Notes.

Cover Letter

The cover letter introduces you and explains why you’re sending the book. Linked below are three variations of our General Sellers cover letter. Over on the  Cover Letter Templates Page we have more than a dozen niche specific cover letter templates to choose from.

Click the desired image to access the customizable Canva Template.

Watch the video below for customization tips

Customization Checklist:

  • Edit recipient Name
  • (Optional) Edit the home prices in paragraph two to better match your market
  • Include your phone number in the final paragraph
  • Edit sender name
  • (Optional) Include your headshot
Agent Comparison Chart

Use this chart to compare what you do to market a home versus what kind of service the average agent typically provides.

Click the desired image to access the customizable Canva Template.

Click the desired image to access the customizable Canva Template.

Customization Checklist:

  • Edit the contact information at the bottom of the page
Marketing Plan

Use this sample marketing plan to illustrate what you offer and how you market the homes you list. Feel free to modify this to match what you will do to market your prospect’s home.

Click the desired image to access the customizable Canva Template.

Click the desired image to access the customizable Canva Template.

Customization Checklist:

  • Include you contact information on page 1
  • (Optional) Customize the cover letter on page 2
  • Add your name and headshot to page 2
  • Add your testimonials to page 14 and 15
  • Include you contact information on page 16
Reference Letters

Add testimonials and references from customers and colleagues to this document.

Click the desired image to access the customizable Canva Template.

Click the desired image to access the customizable Canva Template.

Customization Checklist:

  • This is designed to be an example, add your testimonials that you have gathered
Photo Brochure

This will prove that you are going to advertise the home better than other agents.

Click the desired image to access the customizable Canva Template.

Click the desired image to access the customizable Canva Template.

Customization Checklist:

  • Add your logo to the first and last page
  • Edit the About Me information on the last page
  • Include your contact information on the last page
  • (Optional) Swap out the placeholder photos for those of your own listings
How To Send The Instant Trust Package?

The Mailed Package

Insert your book and the package contents inside a bubble mailer. Once you’ve got your books packed up, go to the post office, buy stamps and mail them to your leads.

Follow Up With The 60-Day Seller Lead Campaign

Most listings are won because of follow up. We ran some numbers recently and 45% of the listings an agent took were won after repeated follow up attempts. That’s why you must follow up. 

We built out a great follow up campaign that will help you do that. It includes all the necessary elements to run a seamless campaign and start getting listings immediately. 

It starts with your Book Package and progresses through a series of follow-up letters and even phone scripts.

We’ve even established a timeline, so you know exactly when to follow up with the next letter or phone call. All you need to do is list the home; we’ve done the hard part for you. You can load these letters into a follow-up sequence in Top Producer or whatever CRM you use.

Templates

Other Lead Generation

Let's go in-depth to make sure you are building processes that will continue to bring in listings.