Replay: Turning New Leads Into Listings With A Proven Campaign
Do you have a plan for following-up with new leads that have requested copies of your book?
If not, this workshop is for you!
Follow the steps below to find our proven templates and campaigns for converting new leads into clients.
You’ve just received a lead requesting a copy of your personally branded book, what do you do next?
Well, follow-up of course.
When it comes to follow-up, speed is critical.
According to Leandata.com, you are 100x more likely to connect with a prospect if you make contact within the first five minutes as opposed after allowing just one hour to pass. Additionally, you’re 21 times more likely to convert the lead if you respond in that first five minutes.
For the most immediate follow-up, you can’t go wrong with text messaging. By responding via text, you are ensuring your digital book is delivered.
Text Template: (Use this text message to quickly deliver your digital book while acquiring their physical address.)
Hi [Name]!
I just received your request for my book, Book Title.
Here is the link to the digital version to view at your convenience:
[Enter Digital Book Link]
I would also love to send you a physical copy.
Can you send me the best address to send the book to?
**Tip for quickly responding via text**
Save a copy of this text template on your phone by either creating a note or send yourself the text. You can then quickly copy and paste the message without having to type it new each time.
In addition to your text message, you should follow-up via email as well. This serves many purposes, but most importantly it shows you deliver on your promises. By responding via email you are also opening up a second line of communication.
Email Template 1:
Hi [Name]!
Thank you so much for requesting a copy of my book, [Book Title].
Here is the link to the digital version to view at your convenience:
[Enter Digital Book Link]
I would also love to send you a physical copy.
Can you send me the best address to send the book to?
Please feel free to reach out with any of your real estate questions at any time.
Sincerely,
Your Name
Email Template 2: (Instant Trust Package Included)
Hi [Name]!
Thank you so much for requesting a copy of my book, [Book Title].
Here is the link to the digital version to view at your convenience:
[Enter Digital Book Link]
I would also love to send you a physical copy.
Can you send me the best address to send the book to?
Please feel free to reach out for any of your real estate questions at any time.
Sincerely
Your Name
PS. I’ve attached a few documents to further explain how I sell homes at top-dollar.
(Attach the documents the make up your Instant Trust Package)
***Tip for quickly responding via email***
Again, just like with the text message template, save a version of this email template on your desktop. It is much easier to copy and paste the templates than having to write them from scratch each time.
The Instant Trust Package is designed to help create the best possible first impression when reaching out to a new lead.
Sending this package along with your book helps you establish authority and highlight how your will help get their home sold.
You don’t have to add all of these marketing pieces. Modify the documents to match what you do and the way you do business.
**NOTE**
The downloadable templates below will require you to be SIGNED INTO a free Canva.com account. Be sure to watch the tutorial videos in each of the following sections for instructions on how to customize each template.
If you are new to Canva, please watch the following video to see how to create a free account and set it up for success.
The cover letter introduces you and explains why you’re sending the book. Linked below are three variations of our General Sellers cover letter. To view more niche specific cover letter options go to the Cover Letters Template Page.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
Use this chart to compare what you do to market a home versus what kind of service the average agent typically provides.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
Use this guide to share the importance of marketing and how you will help your clients listings stand out.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
Add testimonials and references from customers and colleagues to this document.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
This will prove that you are going to advertise the home better than other agents.
Click the desired image to access the customizable Canva Template.
Watch the video below for customization tips.
Customization Checklist:
Include the following letter any time you send your buyer book to a new lead. This letter helps explain everything you do to assist them in the purchase of their new home.
Dear [First_Name],
Again, I want to thank you for requesting a copy of my book.
Buying a home, whether it’s your first or fifth time, is an exciting life event — but things can get complicated if you venture into the process without a professional to handle all of the heavy lifting.
Here are just some of the things I’d love to talk with you about if you have time:
- How the home-buying process works from beginning to end.
- Mistakes to avoid when buying a home.
- Negotiation tips and strategies to achieve the best price.
- Advantages of owning a home versus renting.
- How to find the best deal on your home loan.
- Different home buyer programs that can help you.
- What to expect from the home inspection process.
If you have any questions during the process, feel free to contact me.
If you’re looking for a good deal, I can help you. I often know about “Off Market” properties you can’t find on Zillow, Realtor.com, or any of the other major real estate websites.
All you have to do is let me know what you’re looking for in a home. And, if I know of any “Off Market” homes that become available, I’ll let you know about them right away.
If there is anything I can help you with, or if you simply have questions, please feel free to reach out to me anytime. I look forward to hearing from you.
Sincerely,
Your Name
Your Real Estate Company
Phone: (XXX) XXX-XXXX
Email: Name@Email.com
Not intended to solicit any properties already listed for sale with another real estate agent.
Most listings are won because of follow up. We ran some numbers recently and 45% of the listings an agent took were won after repeated follow up attempts. That’s why you must follow up.
We built out a great follow up campaign that will help you do that. It includes all the necessary elements to run a seamless campaign and start getting listings immediately.
We’ve even established a timeline, so you know exactly when to follow up with the next letter or phone call. All you need to do is list the home; we’ve done the hard part for you. You can load these letters into a follow-up sequence in Top Producer or whatever CRM you use.
View the complete 60-Day Follow Up Campaign and Templates Here!
Use the following text messages to follow-up with buyer leads that you have sent copies of your book to.
First Message Options:
- Hi BUYER! It’s AGENT NAME from BROKERAGE. I recently sent you some information to look over, and I was just wondering if you had a chance to read through it?
Follow-Up Message Options:
- The home-buying process can be stressful, especially if this is your first time buying a home. I will do everything in my power to advocate on your behalf throughout the process. That includes helping you apply for financing and negotiating for whichever home you fall in love with.
- I’m very familiar with your area and know I can help you find the perfect home for whatever your needs might be. I’d love to sit down with you to find out what you’re looking for in your next home! Let me know when you are available.
